Airlines Archives | World Branding Forum

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British Airways will serve 60,000 traditional Christmas dinners over the holidays, with Brussels sprouts taking centre stage on its menu. Gearing up for a busy...

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Featured Marketing News

Sunwing Creates Direct Flight from Winnipeg to Nassau

Deborah Joy Peter

November 29, 2016November 29, 2016

Canadian airline, Sunwing, has launched a new flight from Winnipeg to Nassau to bring the Islands of the Bahamas closer to home. Canadian leisure airline,...

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Featured Marketing News

British Airways Ropes in Alaska Airlines Partnership

Deborah Joy Peter

November 24, 2016November 24, 2016

The British Airways deal allows travellers to book flights to seven destinations across the West Coast of America and three in Hawaii. British Airways has...

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Featured Marketing News Videos

ANA Introduces American Travellers to Experience Class

Anisha Kapoor

November 17, 2016November 17, 2016

ANA has unveiled its first US-focused campaign. Titled Welcome to Experience Class, it leverages multimedia content and influencer deals. ANA has launched its first campaign...

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Branding Featured News Videos

British Airways Locks in Viceland Programming Deal

Olivia Pearce

November 9, 2016November 10, 2016

Viceland’s specially selected content is now available across all British Airways long-haul flights, through its High Life Entertainment system. British Airways has inked a deal with Vice...

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Branding Featured News

British Airways Paves the Bay for Oakland Enthusiasts

Olivia Pearce

November 2, 2016November 2, 2016

The new British Airways route will be served by a 777-200ER aircraft operating four days a week, with flights starting from £189 each way. British...

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Branding Featured News

Qantas Rebrand and Dreamliner 787 Take Flight

Olivia Pearce

October 28, 2016October 28, 2016

Qantas has initiated a rebrand, a key component of which is the introduction of a new logo alongside the entry of the Dreamliner 787. Qantas...

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Featured Marketing News

WestJet Elevates Travel Care with Virtual Assistance

Deborah Joy Peter

October 25, 2016October 25, 2016

For its Owners Care campaign, WestJet created a new spot featuring three virtual assistants who help a family on their Hawaiian vacation. WestJet has unveiled the...

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Featured Marketing News

British Airways Increases Capacity for Germany

Deborah Joy Peter

October 20, 2016October 20, 2016

British Airways is ushering in the winter season with bigger aircraft and additional flights for travellers planning a trip to Germany. British Airways is providing...

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Branding Featured News

British Airways Warms Winter with Chambery

Olivia Pearce

August 24, 2016June 13, 2023

The British Airways twice-weekly service to Chambery begins on 16 December, with the city serving as a gateway to key Alpine ski resorts. British Airways...

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Advertising Featured News Videos

Aeromexico Clears the Air with Fleet Revamp

Joshua Hughes

March 18, 2016June 13, 2023

The promotional effort covers television, radio, print, billboards, and a combination of several different types of ads and graphic materials Aeromexico has initiated a major...

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Branding Design Featured News

British Airways Elevates Exclusivity with New Carrier

Olivia Pearce

December 11, 2015June 13, 2023

With the new Boeing 787-9 Dreamliner, three additional weekly flights will be introduced between Heathrow and Shanghai from 20 February 2016 British Airways has added...