Airlines Archives | World Branding Forum

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Targeting Washington DC travellers, a latest push by Air Canada will entail a pop-up called Poutinerie, virtual reality experiences, and more. Air Canada will activate...

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Air China Welcomes Brits to Land Their Dreams

Joshua Hughes

November 6, 2018November 6, 2018

Air China has launched an advertising push in the United Kingdom to inspire British globetrotters to fulfil their travel goals through the airline. Air China has...

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Branding Featured News Videos

JetBlue Ups Swagger with Brooklyn Nets Alliance

Olivia Pearce

November 2, 2018November 2, 2018

JetBlue renews its alliance with the Brooklyn Nets and Barclay Center, extending it for five more years, while the BK Blue boasts a new look. JetBlue has revealed...

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Travelport Lands Air India in Competitive Tender

Thomas Ng

October 15, 2018October 15, 2018

Travelport has been awarded the Air India account after a competitive pitch involving several contenders. The contract begins in November. Travel commerce platform, Travelport, has...

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Branding Featured News Videos

WestJet Arrives at Love Where You’re Going

Olivia Pearce

October 11, 2018October 11, 2018

WestJet has curated a campaign around its refreshed image. Dubbed Love Where You’re Going, it features a commercial that inspires travel. WestJet has premiered a...

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KLM Taps Augmented Reality for Messenger Tool

Thomas Ng

October 5, 2018October 6, 2018

KLM has unveiled a virtual baggage check service on Messenger that allows its iPhone-using passengers to check their hand luggage size. KLM has introduced a...

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Branding Featured News Videos

British Airways Gets Dressed by Ozwald Boateng

Olivia Pearce

October 4, 2018October 6, 2018

British Airways has named Ozwald Boateng to its line-up of designers, a charge that will see him design uniforms for 32,000 employees. British Airways has...

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Featured Marketing News Videos

Juneyao Air Debuts Dream a Journey for 787

Anisha Kapoor

October 1, 2018October 3, 2018

Juneyao Air has designed a marketing theme around its first 787 Dreamliner. The effort captures the premium services of the new fleet. Juneyao Air has...

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Branding Featured Marketing

Lufthansa Group Optimizes Hub Management

Olivia Pearce

September 27, 2018June 13, 2023

Lufthansa Group continues to consistently optimize the management of its hubs in Munich, Frankfurt, Zürich and Vienna The main focus is on the flexible multi-hub...

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Branding Featured News

Etihad Airways Launches New Partnership with Acqua di Parma

Olivia Pearce

July 25, 2018June 13, 2023

Sophistication and premium services meet in Acqua di Parma-Etihad Airways association which began in 2014 Etihad Airways has launched a major new partnership with the...

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Featured Marketing News

Lufthansa Group Bags Top Three Spots in Business Traveller Awards

Nathaniel Mark

July 6, 2018June 13, 2023

A total of four awards for Austrian Airlines, Lufthansa and SWISS at this year's Business Traveller Awards At this year's Business Traveller Awards, which were...

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Branding Featured News

British Airways Adds the Sounds of Mozart and Verdi to Its In-flight Entertainment

Olivia Pearce

May 14, 2018June 13, 2023

Selection of Ten London Symphony Orchestra Albums to Bring Music to Travellers' Ears Aboard British Airways Flights Announcement by British Airways is music to the...