Advertising Archives | World Branding Forum

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In his role at Wunderman New York, he will head accounts including United Airlines, Coca-Cola, E*TRADE, and Isle of Capri. Wunderman has appointed Sami Thessman...

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Lions Health Partners with RB to Tackle Air Pollution

Joshua Hughes

April 27, 2016April 27, 2016

The Lions Health Innovation Hack will gather entrepreneurial minds to pioneer innovations that protect children from the effects of pollution. Lions Health has signed on...

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PepsiMoji Extends Global Footprint with #SayItWithPepsi

Joshua Hughes

April 26, 2016April 26, 2016

The brand has created hundreds of proprietary PepsiMoji characters to support various themes including food, sports, travel, and music. Pepsi has expanded its global PepsiMoji...

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Lions Entertainment at Cannes Lions to Boost Music Industry

Joshua Hughes

April 25, 2016April 25, 2016

June 2016 will see a host of music moguls, artists, and labels take part in line with the newly launched Lions Entertainment in Cannes. The Cannes...

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Sprite Makes Splash with Tropical Mix Comeback

Joshua Hughes

April 22, 2016April 22, 2016

The Sprite roll-out features a marketing campaign which includes radio, out-of-home, and digital content across the brand’s social channels. Coca-Cola’s Sprite has moved to reinstate...

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Advertising News

CDM Beefs Up Structure and Leadership Team

Joshua Hughes

April 21, 2016April 21, 2016

The new CDM unites the offices of New York, Princeton, Montreal, London, Paris, Barcelona, Milan, and Sao Paulo under Barich's lead. Omnicom Health Group has welcomed...

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Hennessy Drinks to Wild Rabbit with The Piccards

Deborah Joy Peter

April 19, 2016April 19, 2016

The cross-platform effort has launched via TV and mobile. The 30-second Hennessy film debuted digitally with broadcast spots now live. Hennessy has premiered a new...

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Nissan Ups UEFA Game for Latin America

Joshua Hughes

April 18, 2016April 18, 2016

Two Nissan teams competed: NP300 Frontier in strong defence, X-Trail and Qashqai in the middle, and March in the agile front. Nissan, global automotive partner...

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Samsung Bags Creative Marketer of the Year at Cannes Lions

Joshua Hughes

April 15, 2016April 15, 2016

The award recognises the impact Samsung technology has had on consumers's lives and shift of its marketing approach to a more consumer-centric strategy. The Cannes Lions...

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Montblanc Clocks in with Hugh Jackman for North America

Joshua Hughes

April 13, 2016April 15, 2016

The role will see the Montblanc Man appearing in forthcoming campaigns, acting as official representative for brand events. Montblanc has unveiled its international ambassadorship programme...

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HelloFlo Tackles Spotting with Sisterly Help

Deborah Joy Peter

April 12, 2016April 12, 2016

Titled A Visit from Aunt Flo, the HelloFlo commercial addresses the highs and lows of menstruation using a comical character. HelloFlo has rolled out an...

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Cracker Barrel Cheese Scores Flavour with Mac

Joshua Hughes

April 12, 2016April 12, 2016

The advertising push for the brand’s Cracker Barrel Macaroni & Cheese entails television, digital, social, and in-store components. Cracker Barrel, under Kraft Heinz, has rolled...