Advertising Archives | World Branding Forum

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The latest Bauer Hockey push stars Jonathan Toews of the Chicago Blackhawks and Auston Matthews of the Toronto Maple Leafs. Global equipment manufacturer, Bauer Hockey, has...

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Eurobest Debuts Digital Craft and Creative Data Awards

Joshua Hughes

November 28, 2016November 30, 2016

For the upcoming eurobest Festival of Creativity, leading European brands will bring industry insights, trends, and ideas to the stage. With two days to go...

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Coca-Cola Celebrates A Coke for Christmas Premiere

Joshua Hughes

November 25, 2016November 25, 2016

Coca-Cola has launched a television campaign, A Coke for Christmas, to elevate the unsung heroes of the festive season and spread cheer. Coca-Cola has released a 30-second...

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PokerStars Ups the Ante with Football’s Cristiano Ronaldo

Joshua Hughes

November 24, 2016November 24, 2016

PokerStars has launched a digital series in line with its #raiseit campaign featuring Cristiano Ronaldo, Dwayne Wade, and 14 videos. PokerStars has released its #raiseit...

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Sony News Suite User App Opens for UK Advertisers

Thomas Ng

November 23, 2016November 23, 2016

News Suite ads include sponsored news channels, sponsored content, clickable in-feed native ads, and push notifications to advertorial. Sony is rolling out brand partnerships in...

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UGG for Men Launches Neumel Velvet Holiday Style

Joshua Hughes

November 22, 2016November 22, 2016

UGG for Men has released its new Neumel Velvet holiday style with a campaign featuring artiste and brand ambassador, Vic Mensa. UGG for Men has...

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Cannes Lions Records Big Tweaks with Smaller Juries

Joshua Hughes

November 21, 2016November 21, 2016

For 2017's Cannes Lions Festival visiting France in June, smaller juries will feature to improve the quality of discussion inside the jury room. Cannes Lions...

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Subaru of America Shares the Love with New Push

Joshua Hughes

November 18, 2016November 18, 2016

Currently in its ninth year, the Subaru Share the Love programme returns with five new spots featuring more real stories from real people. Subaru of...

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Sainsbury’s The Greatest Gift Christmas Ad Goes Viral

Joshua Hughes

November 17, 2016November 18, 2016

Created in Britain using stop frame animation, the new musical-style Sainsbury's spot has garnered over 5 million views in just 5 days. Sainsbury's, one of...

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Cargill Blends Turkey with Tradition at Thanksgiving

Joshua Hughes

November 16, 2016November 16, 2016

Cargill has created a holiday campaign featuring broadcast ads around its Honeysuckle White and Shady Brook Farms turkey brands. Cargill is soon launching several television...

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UGG Launches Rosie Drops a Hint Digital Campaign

Joshua Hughes

November 15, 2016November 15, 2016

In the new series, brand ambassador, Rosie Huntington-Whiteley, is featured in some of the latest products from the UGG winter collection. In the fifth installment...