Advertising Archives | World Branding Forum

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Official Beer of the NFL Introduces the Bud Light Touchdown Glass at Patriots Opener to Commemorate Super Bowl LI Victory With the 2017 NFL season...

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Toyota Camry Evokes Emotion with Sensations

Joshua Hughes

September 5, 2017September 5, 2017

Toyota has rolled out a campaign around its 2018 Camry which entails such elements as digital, print, broadcast, social, outdoor, and cinema. Toyota has launched...

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Dockers Launches Global Creative Platform – “Always On”

Olivia Pearce

September 5, 2017September 5, 2017

The Dockers brand has launched a new brand platform “Always On,” a global campaign developed in collaboration with FCB West The campaign will start appearing...

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Air New Zealand Debuts Inaugural Global Campaign

Joshua Hughes

August 24, 2017August 28, 2017

Air New Zealand has debuted its A Better Way to Fly push in North America. The campaign trails entails a launch in Europe and Asia next....

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Playtex Celebrates Love My Curves with Positivity

Deborah Joy Peter

August 23, 2017September 1, 2017

Playtex has partnered with three influencers to run a digital campaign around its new Love My Curves collection for plus-size women. Intimate apparel brand, Playtex,...

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Foot Locker Bounces into Summer with James Harden

Joshua Hughes

August 22, 2017August 25, 2017

Foot Locker has gone digital with a brand new campaign, which sees James Harden from the NBA spotlight the latest gear from adidas. Foot Locker has...

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Domino’s Renews Relationship with CP+B in America

Joshua Hughes

August 21, 2017August 23, 2017

After a 10-year collaboration, Domino's has renewed its partnership with incumbent, CP+B, with the new deal set to last until 2020’s end. Domino's has extended...

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Rosewood Redefines Credo and Celebrates Regulars

Joshua Hughes

August 17, 2017August 21, 2017

Shot in its Hôtel de Crillon property in Paris, the brand redefines its ethos and features ‘The Rosewood Regulars’ in new global campaign. Rosewood Hotels & Resorts has...

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Disney Launches Campaign Around #DreamBigPrincess

Joshua Hughes

August 16, 2017August 17, 2017

Disney runs photography push to support its #DreamBigPrincess initiative, which celebrates the stories of girls and women worldwide. Disney has unveiled a photographic campaign in...

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The North Face Redefines Walls with Global Campaign

Joshua Hughes

August 15, 2017August 16, 2017

The North Face has launched a global campaign, Walls Are Meant for Climbing, to spark conversation around building communities and trust. The North Face has begun...

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Marriott Inspires Humanity with Golden Rule Strategy

Joshua Hughes

August 14, 2017August 15, 2017

Marking its first foray into category marketing, Marriott unites four brands from its global portfolio under a single advertising strategy. Marriott has introduced a new...