Advertising Archives | World Branding Forum

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Custom Wrapped Plane from American Airlines in Collaboration with Marvel Studios' Avengers: Infinity War and Stand Up to Cancer (SU2C) American Airlines, Stand Up To...

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Advertising Featured News

British Airways Introduces New Inflight Entertainment Channel

Joshua Hughes

April 25, 2018May 8, 2018

New BA Magic Channel Includes Short Films which Feature Customers Being Surprised by British Airways British Airways has launched a new channel on its inflight...

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Branding Industry

Meredith Adds To Local Media Group With Acquisition Of KPLR-TV St Louis

Anisha Kapoor

April 25, 2018June 13, 2023

Acquisition by Meredith Creates a Duopoly for the Company in the 21st Largest Television Market in the US Meredith Corporation, one of the leading media...

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Campaigns Featured News

Pepsi Launches Global Capsule Collection, Bringing Pop to Fashion

Olivia Pearce

April 24, 2018May 8, 2018

Football, Fashion and Art Collide in Latest Pepsi Campaign Today, iconic beverage brand Pepsi announced a global capsule collection with fashion partners Boohoo, Umbro, Le...

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Industry Marketing

FCB Health and Area 23 Make History at 2018 Manny Awards

Anisha Kapoor

April 23, 2018May 8, 2018

Area 23 Wins All Three Top Honours for the Second Year in a Row Strengthening FCB Health Family The FCB Health Network won big at...

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Advertising Featured News

Chloe Wine Debuts First-Ever Short Form Film at Tribeca Film Festival

Joshua Hughes

April 20, 2018May 8, 2018

Chloe Wine Collection Features Beautiful Aromas and Luxurious Flavours Poured Across the Festival as the Official Wine Chloe Wine Collection returns as the official wine...

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Advertising Featured News

Kellogg’s Features Band PRETTYMUCH in Latest Campaign

Joshua Hughes

April 20, 2018May 8, 2018

The Edible and Playable Cereal "Vinyl" Features Release of Boy Band PRETTYMUCH's New Song "Hello" Chocolate lovers will be singing a new tune when Kellogg's...

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Advertising Industry Marketing

Omnicom Forms Brand Consulting Group

Anisha Kapoor

April 19, 2018April 19, 2018

Brand Consulting Group by Omnicom to Build Upon the Company's Core Growth Strategies Omnicom Group, a leading global marketing and corporate communications company, announced the strengthening of...

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Advertising Industry

Cannes Lions and ANA Launch CMO Growth Council

Anisha Kapoor

April 18, 2018May 8, 2018

New Cannes Lions Council Will Frame the Future Growth Agenda for Brands on the Global Stage The Cannes Lions International Festival of Creativity and the...

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Industry Marketing

Meredith Corporation And Magenta Launch Fortune Italy

Anisha Kapoor

April 17, 2018May 8, 2018

Fortune Italy Enters Italian Market Bringing Valued Source of Business News and Information to Consumers Meredith Corporation, one of America's leading media and marketing companies,...

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Advertising Campaigns Featured News

Hennessy “Wild Rabbit” Campaign Spotlights World Champion Cyclist

Joshua Hughes

April 17, 2018May 8, 2018

Modern-day Luminaries Nas, Kadir Nelson, Kerby Jean-Raymond and Nigel Sylvester Join Hennessy in Honouring Unknown Pioneer's Story Hennessy, a globally known Cognac brand, launched "Major,"...

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Advertising Industry

Sir Martin Sorrell Steps Down as WPP CEO

Anisha Kapoor

April 16, 2018May 8, 2018

Sorrell Leaves WPP after 33 Years of Service Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP effective 14 April 2018. Roberto Quarta,...