Advertising Archives | World Branding Forum

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First-Ever Marketing Campaign by Wonderful Pistachios for Its No Shells Brand Uses Nude Figure to Make a Point Wonderful Pistachios, an American snack brand, launched...

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Campaigns Featured News

Budweiser Kicks Off “Light Up the FIFA World Cup” Global Campaign

Olivia Pearce

May 8, 2018May 9, 2018

Budweiser Energises Football Fans with Most Ambitious Beer Delivery Ever, as Drones Drop Budweiser in the Hands of Football Fans Worldwide Budweiser, an Official Beer...

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Advertising Industry

WPP Acquires Full Ownership of Agencies in SEA, Taiwan, and Japan

Anisha Kapoor

May 2, 2018

Acquisition by WPP Follows Share Swap with Dentsu WPP has acquired full ownership of Y&R and Wunderman joint venture agency assets across Southeast Asia and...

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Industry Marketing

Publicis Media Aligns EMEA and APAC Markets under Single Leadership

Anisha Kapoor

April 30, 2018

Gerry Boyle Made CEO of Publicis Media EMEA and APAC Publicis Media today announced a unified leadership structure across the EMEA and APAC businesses, with Gerry...

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Industry Marketing

Jenny Glover Joins Juniper Park TBWA as Executive Creative Director

Anisha Kapoor

April 27, 2018April 27, 2018

First Senior Hire for CCO Graham Lang, Glover Will Work to Shape Juniper Park TBWA's Creative Output Across All Accounts Juniper Park TBWA announced that it...

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Advertising Industry

UK Advertising Expenditure Hit Record £22.2 Billion in 2017

Anisha Kapoor

April 26, 2018April 26, 2018

Eighth Consecutive Year of Market Growth for UK Advertising Recorded in 2017 UK advertising expenditure grew 4.6% to reach £22.2 billion in 2017, the eighth...

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Advertising Featured News

American Airlines Joins the Avengers in Standing Up Against Cancer

Joshua Hughes

April 25, 2018May 8, 2018

Custom Wrapped Plane from American Airlines in Collaboration with Marvel Studios' Avengers: Infinity War and Stand Up to Cancer (SU2C) American Airlines, Stand Up To...

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Advertising Featured News

British Airways Introduces New Inflight Entertainment Channel

Joshua Hughes

April 25, 2018May 8, 2018

New BA Magic Channel Includes Short Films which Feature Customers Being Surprised by British Airways British Airways has launched a new channel on its inflight...

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Branding Industry

Meredith Adds To Local Media Group With Acquisition Of KPLR-TV St Louis

Anisha Kapoor

April 25, 2018June 13, 2023

Acquisition by Meredith Creates a Duopoly for the Company in the 21st Largest Television Market in the US Meredith Corporation, one of the leading media...

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Campaigns Featured News

Pepsi Launches Global Capsule Collection, Bringing Pop to Fashion

Olivia Pearce

April 24, 2018May 8, 2018

Football, Fashion and Art Collide in Latest Pepsi Campaign Today, iconic beverage brand Pepsi announced a global capsule collection with fashion partners Boohoo, Umbro, Le...

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Industry Marketing

FCB Health and Area 23 Make History at 2018 Manny Awards

Anisha Kapoor

April 23, 2018May 8, 2018

Area 23 Wins All Three Top Honours for the Second Year in a Row Strengthening FCB Health Family The FCB Health Network won big at...

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Advertising Featured News

Chloe Wine Debuts First-Ever Short Form Film at Tribeca Film Festival

Joshua Hughes

April 20, 2018May 8, 2018

Chloe Wine Collection Features Beautiful Aromas and Luxurious Flavours Poured Across the Festival as the Official Wine Chloe Wine Collection returns as the official wine...