Advertising Archives | World Branding Forum

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McCann SSGA, US Army clients take top spots as Most Effective Brands McCann swept multiple top awards at the 2018 North American Effie Awards Gala,...

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Advertising Industry

JCDecaux Wins Renewal of Exclusive Ad Contracts for Hong Kong MTR

Anisha Kapoor

June 1, 2018

Mass Transit Railway contract win maintains JCDecaux portfolio in Hong Kong and its metro advertising position in China JCDecaux, a worldwide outdoor advertising company, announced that...

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Advertising Featured News

ASICS and Disney Team Up to Get Families Moving

Joshua Hughes

May 31, 2018

Release of Disney·Pixar Incredibles 2 will launch ASICS mission to encourage families toward healthier lifestyles Sport performance brand, ASICS, has unveiled a global partnership with global...

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Advertising Industry Technology

MRM//McCann Becomes Japan’s First Agency Certified by Veeva

Anisha Kapoor

May 31, 2018

CLM certification from Veeva Systems helps pharma and biotech companies generate more productive and meaningful interactions through the feedback loop of real-time customer insights Veeva Japan...

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Campaigns Industry

WARC Awards 2018 Announces Effective Use of Brand Purpose Winners

Anisha Kapoor

May 30, 2018

AMV BBDO wins Grand Prix WARC Award for Libresse/Bodyform campaign #bloodnormal A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the...

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Advertising Industry

JCDecaux Gains Exclusive Media Access to CiR Global Airport Intelligence

Anisha Kapoor

May 29, 2018June 13, 2023

Contract gives JCDecaux Global airport division exclusive access to comprehensive source of global air travel intelligence and data JCDecaux SA, a worldwide outdoor advertising company,...

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Featured Marketing News

Kelley Blue Book’s “Your Car Guide” Campaign Helps Car Buyers Gain Clarity

Nathaniel Mark

May 24, 2018May 24, 2018

Marketing Campaign by Kelley Blue Book provides tools for car shoppers to make confident purchases Confidence plays a significant role in purchase decisions, especially when...

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Advertising Featured News

Dove Men+Care Deodorant Celebrates 2018 Warrior Games Participants

Joshua Hughes

May 24, 2018

New video series from Dove Men+Care highlights the inspiring stories of Russell Logan and Lee Montgomery In partnership with the 2018 Department of Defense (DoD)...

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Advertising Industry

Cannes Lions Launches First Hackathon with Amazon and Huge

Anisha Kapoor

May 23, 2018June 7, 2018

Together with Global Citizen, Cannes Lions invites people from all disciplines to design solutions that will help solve some of the biggest challenges of our...

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Advertising Featured News Videos

Hyundai Celebrates Stories of Purposeful Living in Kona Content Series

Joshua Hughes

May 22, 2018

Three-episode series by Hyundai showcases the brand's new Kona, featuring stories from vloggers and travellers In support of the 2018 Kona launch, Hyundai Motor America...

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Advertising Featured News

Pepsi and Dierks Bentley Celebrate Summer and Country Music

Joshua Hughes

May 22, 2018

Pepsi is a CMA Fest partner and will sponsor a special performance during the broadcast, airing on ABC To celebrate the launch of the Pepsi...

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Advertising Industry

Cannes Lions Announce the 2018 Jury Members

Anisha Kapoor

May 22, 2018June 7, 2018

First-time representatives from Georgia, Nigeria, Kenya, and Sri Lanka make up part of the jury from 50 countries at the 2018 Cannes Lions festival Cannes Lions, the...