adidas Archives | World Branding Forum

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The Adidas Football Collective is a new movement committed to creating change through football, that brings together past, current and future initiatives aiming to empower...

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Branding Featured News Technology

Adidas announces the launch of its new app ‘CONFIRMED’

Thomas Ng

September 7, 2020

Created as a new hub for Adidas, users will have access to exclusive product drops alongside never-before-seen content and elevated storytelling Throughout its history, Adidas...

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Branding Featured Marketing News Technology

Klarna launches a followable Wish lists feature for its consumers

Thomas Ng

August 5, 2020

Klarna’s Wish list feature allows users to save and add products they want from any online store, as well as set up price-drop alerts for...

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Branding Campaigns Featured News

Adidas collaborates with Allbirds to achieve carbon neutrality

Olivia Pearce

May 29, 2020

Adidas and Allbirds embark in a partnership to accelerate the industry’s pace to achieve carbon neutrality Winner of the World Branding Awards, Adidas and Allbirds have announced...

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Campaigns Featured News

Adidas gives back to frontliners with latest #HomeTeamHero challenge

Eliza Jane

May 21, 2020May 21, 2020

Adidas is offering a way to give back and say thank you to all those heroes who never stopped moving for us For weeks countless...

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Advertising Branding Campaigns News

Adidas brings the Creators Club to the UK

Olivia Pearce

June 11, 2019

Adidas will be launching their Creators Club in the UK following it’s huge success in the US. The Creators Club system allows consumers to rise...

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Branding Featured Public Relations

Adidas Unveils 2018 US Open Barricade Code Collection

Anisha Kapoor

September 4, 2018

The Adidas collection features premium materials, innovation and proven craftsmanship for players Adidas unveils the outfits set to be worn on the courts of Flushing...

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Advertising Featured News

adidas Running Launches PureBOOST GO for City Running

Joshua Hughes

August 15, 2018

adidas Running keeps urban running in mind with latest release After introducing a limited release black and white colourway in early July, adidas Running now...

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Campaigns Featured News

Footaction Brings the Best of Autumn Style in ‘No One Way’ Campaign

Olivia Pearce

August 10, 2018

Footaction taps Sheck Wes, Theo Martins, Cary Fagan and LVRN as creative directors Footaction, a retailer of athletic-inspired footwear and lifestyle apparel, launched "No One...

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Campaigns Featured News

adidas Running Movement Unites Nearly One Million Runners Against Pollution

Olivia Pearce

July 11, 2018

Nearly one million runners from all over the world joined adidas and Parley For The Oceans during Run For The Oceans 2018 Today, adidas Running...

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Branding Featured News

adidas Brings Colour to London with New High-Performance Tennis Collection

Olivia Pearce

July 5, 2018

The new collection from adidas will be worn on the court at the US Open series by world-class athletes including Angelique Kerber and Lucas Pouille adidas...