ABC Archives | World Branding Forum

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Canada Goose and BAPE collaborate on the exclusive ABC CAMO collection to celebrate BAPE's 30th anniversary. Toronto-based outerwear giant Canada Goose has again collaborated with...

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Campaigns Featured Marketing News

Jim Beam encourages beer fans to take a break from in latest campaign

Olivia Pearce

January 7, 2021

The campaign encourages drinkers to add the Jim Beam Highball to their repertoire and order one when they're looking for a light and refreshing option...

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Campaigns Featured Marketing News

Lexus Keeps the Light Alive in the launch of its latest convertible

Eliza Jane

August 4, 2020

Lexus's national marketing campaign launches the first-ever LC 500 Convertible Lexus has unveiled a new marketing campaign to launch its first convertible in almost five...

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Advertising Branding Industry

Meredith Unveils Four M Studios Formerly Known as Time Inc Productions

Anisha Kapoor

May 21, 2018

Four M Studios will have one of the broadest portfolios of brands to tap for television content and promotional support Meredith Corporation unveiled the new look,...

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Advertising Industry Marketing

ABC and PEOPLE Team Up for Another Television Event on Royal Family

Anisha Kapoor

March 13, 2018

'The Story of The Royals,' A Four-Hour Primetime Documentary Event by ABC and People, to Premiere August 2018 Following the critical and ratings success of...

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Branding Campaigns Featured News Videos

Disney and ABC Runs “Magic of Storytelling” Campaign

Anna Yuu

January 5, 2017January 6, 2017

PSA video voiced by Emma Watson launched the campaign with Disney's pledge to donate one million books The Magic of Storytelling campaign aims to inspire...