AB InBev Archives | World Branding Forum

Read Time:1 Minute, 43 Second

ABInBev’s Pony Malta brand and MullenLowe SSP3 use TikTok’s lipsynch feature to encourage girls to find a different sort of role model Pony Malta is...

Read Time:3 Minute, 10 Second

Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...

Read Time:1 Minute, 58 Second

Campaigns Featured News

Anheuser-Busch brings back its “Know When To Say When” campaign

Olivia Pearce

September 10, 2020June 13, 2023

Anheuser-Busch's spot highlights the many things bartenders do for their customers' safety, including encouraging bar-goers to socialise safely, hydrate between beers and plan ahead for...

Read Time:1 Minute, 43 Second

Campaigns Featured News

Anheuser-Busch pauses beer production for California’s wildfire relief efforts

Eliza Jane

August 28, 2020June 13, 2023

Since the inception of the emergency drinking water programme in 1988, Anheuser-Busch and its wholesaler partners have provided more than 83 million cans of water...

Read Time:3 Minute, 22 Second

Campaigns Featured News

Pony Malta and MullenLowe hacks Spotify and Instagram

Olivia Pearce

July 14, 2020June 13, 2023

Pony Malta wanted to spotlight all the ambassadors and influencers who used Pridelists as an opportunity to show support of teenagers who are victims of...

Read Time:3 Minute, 0 Second

Campaigns Featured News

Anheuser-Busch supports the American Red Cross blood drive

Olivia Pearce

June 30, 2020June 13, 2023

Anheuser-Busch, sports partners unite to support American Red Cross blood drives across the country In the face of the COVID-19 pandemic, thousands of blood drives...

Read Time:2 Minute, 12 Second

Ab InBev launches Eclipse to advance climate action

Olivia Pearce

June 12, 2020June 12, 2020

Ab InBev launches Eclipse to advance climate action, circular packaging, water stewardship and smart agriculture – at pace and at scale AB InBev is determined...

Read Time:2 Minute, 37 Second

Campaigns Featured News

Budweiser Brewing Group launches Save Pub Life

Olivia Pearce

March 31, 2020

Budweiser Brewing Group pledges to match contributions, aiming to funnel at least £1m in prompt financial support to pubs Budweiser Brewing Group UK&I, a proud...

Read Time:1 Minute, 46 Second

Featured Marketing News

Budweiser appoints Rowan Chidgey as new Marketing Director

Anisha Kapoor

January 8, 2020

Budweiser Brewing Group UK & Ireland, part of AB InBev, has today announced the appointment of Rowan Chidgey as its new Marketing Director. Rowan will...

Read Time:45 Second

Advertising Featured News Videos

Natural Light Unveils Naturdays with Pat McAfee

Joshua Hughes

February 26, 2019June 13, 2023

Natural Light has launched Naturdays, a strawberry lemonade lager, in the United States, with a push starring ex-NFL punter, Pat McAfee. Natural Light, the reduced-calorie...

Read Time:58 Second

Branding Featured News

Ritas Shakes Up the Status Quo with Spritz

Olivia Pearce

February 8, 2019June 13, 2023

Anheuser Busch brand, Ritas, has developed a new line of alcoholic beverages called Spritz, which debuts in the United States this month. Ritas, the Anheuser...

Read Time:2 Minute, 4 Second

Featured General

Anheuser-Busch Doubles Emergency Relief Drinking Water Production

Olivia Pearce

September 13, 2018June 13, 2023

The Anheuser-Busch expansion will enable the brewer to more quickly distribute clean, safe drinking water to communities from coast to coast “For the last 30 years,...