IKEA Archives | World Branding Forum

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IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating practical yet playful experience that...

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Branding Featured News

IKEA introduces a more sustainable meatball alternative

Olivia Pearce

July 17, 2020

With a climate footprint of only 4% of the classic IKEA meatball, the plant ball contributes to the IKEA ambition to become climate positive by...

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Featured News

Dune Group announces international partnership with Klarna

Eliza Jane

June 9, 2020

Dune customers shopping online will be able to use Klarna’s popular pay later products in five European markets The Dune Group, one of the most...

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Featured News

IKEA announces strategic partnership with Ellen MacArthur Foundation

Olivia Pearce

June 8, 2020

IKEA and Ellen MacArthur Foundation enter strategic partnership to accelerate the circular economy transition IKEA is committed to becoming a circular business by 2030. The...

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Featured News

IKEA signs UN’s “Uniting business and governments to recover better”

Eliza Jane

May 20, 2020May 20, 2020

In light of COVID-19, furniture brand and winner of the World Branding Awards, IKEA joins forces with 155 businesses by signing the UN-backed statement “Uniting business and...

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Featured News

Ikea Group accelerates efforts to tackle climate change

Olivia Pearce

April 17, 2020

Furniture brand, Inter IKEA Group, has joined an alliance of over 180 political decision-makers, business leaders, trade unions, NGOs and think tanks in calling for a...

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Campaigns Featured News

IKEA makes you king of your own home in Kings and Queens campaign

Olivia Pearce

February 17, 2020

IKEA Life At Home reports people finding personal space at home impossible: Everybody needs a place where they rule Every year, furniture brand IKEA Life At...

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Advertising Industry Marketing

MKTG appoints Victoria Azarian Chief Creative Officer

Anisha Kapoor

February 11, 2020

MKTG hires top creative after she spent 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy MKTG, Dentsu Aegis Network's leading global lifestyle marketing...

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Advertising Industry Marketing

Juniper Park\TBWA appoints Dustin Rideout as Chief Strategy Officer

Anisha Kapoor

January 20, 2020

Juniper Park\TBWA further strengthens executive team with hiring of award-winning strategist Juniper Park\TBWA, The Disruption Company, recently announced the hiring of internationally awarded strategist, Dustin Rideout,...

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Branding Featured Industry

318 brands celebrate victory at World Branding Awards 2019

Nathaniel Mark

November 14, 2019November 14, 2019

CoCo, Heinz, LEGO, Neutrogena and Spotify amongst 318 winners at the 2019 World Branding Awards at Kensington Palace The special tenth edition of the World...

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Advertising

Silence the critics ad launched by IKEA for Christmas

Joshua Hughes

November 8, 2019

IKEA have launched their very first Christmas advert, Silence the critics, set to a grime soundtrack, encouraging people to defy ‘home shame’ when having guests...

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Advertising Featured News

IKEA Canada introduces the Stuff Monster

Joshua Hughes

September 20, 2019September 20, 2019

IKEA Canada have introduced a new character in its latest advertising campaign - The Stuff Monster. The furniture brand was a two-time global winner of...