British Airways Archives | World Branding Forum

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Dedicated Christmas channel on British Airways' in-flight entertainment system called ‘Festive Cheer’ showing a number of classic Christmas films British Airways is gearing up for...

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Featured Marketing News

British Airways To Allow Students to Experience Facilities

Anisha Kapoor

October 13, 2017February 5, 2018

British Airways is welcoming more than 1,000 students as part of Work Experience Month 2017 Students will get to experience the British Airways world class facilities...

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Branding Featured News Videos

British Airways Strike a Chord with Music City Route

Olivia Pearce

August 9, 2017August 9, 2017

British Airways will launch a new five-a-week service from London, with direct flights to Nashville scheduled to begin in May of next year. British Airways...

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Branding Featured News Videos

British Airways Heightens Luxury with The First Wing

Olivia Pearce

August 1, 2017August 1, 2017

The First Wing by British Airways has increased convenience and luxury for its First, Gold Executive, and oneworld Emerald passengers. British Airways recently launched The...

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Branding Featured News

British Airways Gets Cosy with The White Company

Olivia Pearce

July 4, 2017July 4, 2017

British Airways has tied up with The White Company for new bedding and amenity kits targeting the brand's premium Club World customers. British Airways has struck...

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Branding Featured News

British Airways Launches Independence Day Sale

Olivia Pearce

July 3, 2017August 14, 2017

British Airways has created a sale offering flight and holiday deals at rock-bottom prices in line with America's Independence Day festivities. British Airways has launched...

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Featured Marketing News

British Airways Plays it Cool with Fresh Ski Routes

Deborah Joy Peter

June 22, 2017June 22, 2017

British Airways has added two ski routes to its Heathrow network, with flights to Grenoble and the Italian slopes via Turin for under £40. British...

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Branding Featured News

British Airways Lands Stephanie Pratt for Oakland Debut

Olivia Pearce

March 23, 2017March 23, 2017

British Airways has teamed up with Californian actress and Made in Chelsea star, Stephanie Pratt, to promote its new route to Oakland. British Airways has...

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Advertising Featured News

British Airways Launches National Apprenticeship Week

Joshua Hughes

March 8, 2017March 8, 2017

British Airways has begun its National Apprenticeship Week campaign, and is running a recruitment drive to secure more than 200 participants. British Airways has started...

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Branding Featured News

British Airways to Launch Flights to Milan in April

Olivia Pearce

February 23, 2017February 23, 2017

British Airways is slated to launch year-round services to Milan from the London City and Stansted airports towards the end of April 2017. British Airways...

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Branding Featured News

British Airways Returns to Birmingham and Bristol

Olivia Pearce

February 10, 2017February 11, 2017

Direct British Airways flights to the Spanish destinations Malaga, Ibiza, and Palma as well as Italy’s Florence will commence from May. British Airways is scheduled...

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Branding Featured News Social Media

British Airways Searches for Next Louis Armstrong for Mardi Gras Flight

Olivia Pearce

January 18, 2017January 18, 2017

Jon Cleary and YolanDa Brown to Judge Jazz Musicians Participating the Airline’s Mardi Gras-New Orleans Party Flight British Airways is actively finding for three undiscovered...