2020 Tokyo Olympics Archives | World Branding Forum

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In a homage to this year’s Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save Taco Bell Nacho Fries from...

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Design Featured News

Ralph Lauren introduces RL cooling technology for Team USA

Olivia Pearce

July 26, 2021

Ralph Lauren has unveiled Team USA’s Opening Ceremony Parade Uniform and debuted RL COOLING, a state-of-the-art wearable technology Ralph Lauren has unveiled Team USA’s Opening...

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Campaigns Featured News

P&G has launched its Olympic Games Tokyo 2020 campaign

Eliza Jane

May 7, 2021

Inspired by both the achievements and positive actions of real Olympic and Paralympic athletes, P&G debuts two new films for the Olympic Games Tokyo 2020...

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Campaigns Featured News

SK-II and Olympic athletes challenge toxic competitions in beauty

Olivia Pearce

February 13, 2020

As the world celebrates the beauty of competition at the Olympic Games Tokyo 2020, global prestige skincare brand SK-II teams up with top Olympic athletes...

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Visa Sets Sights on a “Cashless Japan” a Year before Tokyo 2020

Thomas Ng

July 25, 2019

Visa and its partners build a digital legacy for Japan and help to accelerate economic growth With one year to go until the Olympic Games...