World Branding Forum

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12 Instagram Influencers Contributed Photographs Showing How They “Share a Coke with Atlanta” in Coca-Cola’s Hometown Coca-Cola has been an Atlanta icon since the first...

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Advertising Featured News Videos

Coca-Cola Celebrates A Coke for Christmas Premiere

Joshua Hughes

November 25, 2016November 25, 2016

Coca-Cola has launched a television campaign, A Coke for Christmas, to elevate the unsung heroes of the festive season and spread cheer. Coca-Cola has released a 30-second...

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Branding Featured News

Coca-Cola West Meets East with Japanese Integration

Olivia Pearce

September 30, 2016September 30, 2016

Launching in April 2017, Coca-Cola Bottling Japan will operate in Tokyo and 37 prefectures, with a revenue projection of about one trillion yen. Coca-Cola West and...

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Branding Campaigns Featured News

Coca-Cola Life Adds Sparkle with Canadian Debut

Olivia Pearce

September 23, 2016September 23, 2016

Coca-Cola Life is available in 500 ml PET bottles, 12 and 15-packs of 355 ml cans, and six-packs of 222 ml mini cans at major...

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Branding Featured News

Gold Peak Sweetens Coca-Cola Deal with Tea Lattes

Olivia Pearce

September 5, 2016September 5, 2016

Gold Peak joins Illy in Coca-Cola’s burgeoning RTD coffee portfolio in the United States. The two are part of a multi-brand strategy. Gold Peak, known for...

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Featured Marketing News

Swire Coca-Cola Kicks It with the Denver Broncos

Joshua Hughes

August 19, 2016August 19, 2016

Swire Coca-Cola has released specially designed bottles to commemorate the Denver Broncos so fans can join in the celebration. Swire Coca-Cola salutes the defending World Champion, Denver Broncos,...

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Branding Campaigns Featured News Videos

Coca-Cola Elevates Rio Games with #ThatsGold

Olivia Pearce

July 14, 2016July 14, 2016

#ThatsGold heads to North America and beyond to celebrate the Rio Games through a global television, print and out-of-home campaign. For the 88th year of...

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Branding Featured News

Coca-Cola Takes Immersive Retail to Disney Springs

Olivia Pearce

July 4, 2016July 4, 2016

One of three locations in the United States, the Coca-Cola Store Orlando features a broad assortment of Coke-branded merchandise. Coca-Cola has opened Store Orlando at...

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Branding Featured News

Coca-Cola Sports New ‘One Brand’ Look and Feel

Olivia Pearce

April 19, 2016April 19, 2016

Using a single visual identity featuring its signature red as a unifying colour, the Red Disc will now appear across all Coca-Cola products. Extending...

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Marketing News

Coca-Cola Uncaps Female Entrepreneurship with 5by20

Anisha Kapoor

April 13, 2016April 22, 2016

The 5by20 initiative by Coca-Cola has reached a total of more than 1.2 million female entrepreneurs across 60 countries since its 2010 launch. Coca-Cola has...

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Featured Marketing News Social Media

Coca-Cola Strikes Chord with Share a Coke Evolution

Anisha Kapoor

March 31, 2016March 31, 2016

The push is being expanded under the Share a Coke and a Song theme to include Coca-Cola, Diet Coke, Coke Zero, and Coca-Cola Life Following...

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Featured Marketing News

Coca-Cola Sweetens Hansen’s and Blue Sky Deal

Anisha Kapoor

March 18, 2016March 18, 2016

Research indicates that the overall segment accounts for less than two percent of the brand’s total soft drink business in the United States The Coca-Cola...