World Branding Forum

Read Time:2 Minute, 51 Second

Sprite's programme will give young creators a platform to share why they vote and use the brand's resources, reach and partners in the hip-hop community...

Read Time:3 Minute, 40 Second

Design Featured News

DASANI launches bottle caps made with recycled plastic

Olivia Pearce

September 29, 2020

DASANI's bottle caps' pioneering innovation supports The Coca-Cola Company’s World Without Waste vision to make all packaging fully recyclable by 2025 and to make bottles...

Read Time:1 Minute, 49 Second

Featured Marketing News

LG SIGNATURE features Misty Copeland in new marketing campaign

Olivia Pearce

July 17, 2020

Misty Copeland epitomizes the art of essence behind LG SIGNATURE's breakthrough technology and design Internationally acclaimed ballet dancer Misty Copeland is being featured in a...

Read Time:3 Minute, 48 Second

Campaigns Featured News

Sprite gives back to the Black Community with latest partnerships

Olivia Pearce

June 29, 2020

Aaliyah Shafiq, Sprite Brand Group Director, says “The Give Back” is neither a marketing campaign nor a one-time monetary donation Sprite – which has championed...

Read Time:3 Minute, 5 Second

Branding Featured News

Fairlife crosses over from the fridge to the freezer

Olivia Pearce

June 24, 2020

Soon after Fairlife shook up the dairy category in 2015 with its delicious, ultra-filtered milk offering more protein and less sugar, fans began screaming for...

Read Time:3 Minute, 4 Second

Industry News

Publicis Groupe promotes Justin Billingsley as Global CMO

Anisha Kapoor

April 27, 2020

Public relations agencies company, Publicis Groupe has announced that Justin Billingsley is stepping up to the new role of Global Chief Marketing Officer (CMO). In this...

Read Time:5 Minute, 17 Second

Campaigns Featured News

Global Recycling Day – Your brand’s role in creating a circular economy

Olivia Pearce

March 18, 2020

With Global Recycling Day on 18 March, Robert Lockyer, CEO and Founder of luxury packaging provider Delta Global, argues that brands stuck between the rock...

Read Time:7 Minute, 6 Second

Branding Design Featured

Packaging for the socially driven generation with Delta Global CEO

Olivia Pearce

February 20, 2020February 20, 2020

What's the future of branding and packaging after the 10th edition of the World Branding Awards? After hosting the 10th edition of the World Branding...

Read Time:3 Minute, 19 Second

Advertising Industry

Publicis•Poke hires new Head of Integrated Planning in series of hires

Anisha Kapoor

October 17, 2019

Publicis•Poke has just made a series of recent hires and promotions after being restructured in June this year. Alexandra Mimoun has been hired to be...

Read Time:3 Minute, 33 Second

Design Featured News

Carlsberg moves a step closer to creating world’s first paper beer bottle

Joshua Hughes

October 11, 2019

Two new research prototypes for its Green Fibre Bottle are revealed - containing beer for the first time with more leading companies are now committing...

Read Time:1 Minute, 42 Second

Advertising Featured Industry Marketing

MediaMonks wins Fanta South-East Asia account

Nathaniel Mark

September 10, 2019

MediaMonks to further develop and amplify Fanta presence in South-East Asia After a highly competitive pitch, S4 Capital-owned MediaMonks has now become the lead agency...

Read Time:2 Minute, 21 Second

Advertising Branding Industry

McCann Worldgroup Win Network of the Year at Cannes Lions 2019

Anisha Kapoor

June 24, 2019

Big wins for McCann Worldgroup: McCann Health China named Healthcare Agency of the Year, McCann New York recognised #2 agency in the world McCann Worldgroup...