World Branding Forum

Command Marks 20th Year with MC Hammer Collaboration

April 25, 2016April 25, 2016

Its first celebrity partnership, the Command push aims to empower consumers to put away the toolbox and eliminate wall damage. 3M-owned home decorating solutions provider,...

Read Time:1 Minute, 9 Second

WestJet Elevates Travel with 24/7 Social Care

Thomas Ng

April 22, 2016April 22, 2016

WestJet customers will now be able to communicate their questions, comments, and requests to the brand via Facebook and Twitter. WestJet has effectively activated a...

Read Time:1 Minute, 17 Second

Featured News Social Media Technology Videos

Honda Takes the Wheel with #PhoneDownEyesUp

Thomas Ng

April 21, 2016April 21, 2016

Featuring six 20-second videos, the aim of the #PhoneDownEyesUp social media push is to promote safer driving habits amongst motorists. Honda has launched a social...

Read Time:1 Minute, 24 Second

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Caress Names Kat Graham Ambassador for Forever Collection

April 20, 2016April 20, 2016

The partnership between the artiste and Caress has led to her feature in a current campaign celebrating the Forever Collection line. Unilever-owned Caress has teamed...

Read Time:1 Minute, 21 Second

Jeep Ushers In 75th Anniversary with #myjeepstory

March 29, 2016March 29, 2016

The year will culminate with a digital compilation of 75, stories from supporters which speak authentically to the spirit of the brand Jeep is launching...

Read Time:1 Minute, 21 Second

Branding Featured News

Anheuser-Busch Drinks to Estrella Jalisco’s US Debut

March 21, 2016June 13, 2023

Supported by a push titled This is Mexicanidad, the effort celebrates age-old Mexican traditions and its rich brewing history Anheuser-Busch is rolling out its light-flavoured pilsner...

Read Time:1 Minute, 5 Second

Calvin Klein Dresses Justin Bieber as Apparel Partner

March 10, 2016March 10, 2016

Featuring Bieber as well as artistes like Kendrick Lamar, Destiny Frasqueri and more, the effort deepens the brand’s music connection Calvin Klein has signed on...

Read Time:1 Minute, 30 Second

Mars Chocolate Picks Right Side with #LeftTwix

March 9, 2016March 9, 2016

Squaring off with its rival, the brand has launched a Left Twix taste test countrywide, allowing consumers to pick their favourite Mars Chocolate has launched...

Read Time:1 Minute, 36 Second

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Kraft’s Mac & Cheese Debuts Reinvented Blue Box

March 8, 2016March 8, 2016

Calling it the world’s largest blind taste test, the brand changed the product’s recipe in 2015 and sold 50 million boxes Kraft Heinz has launched...

Read Time:2 Minute, 29 Second

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Discover Los Angeles Debuts #LostInLA Campaign