World Branding Forum

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SKYY Vodka partners with the National Diversity Council to #SparkChange this American Independence Day Here's one thing Americans have in common: most of their firework...

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Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

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Advertising Industry News

Channel 4 appoints Zaid Al-Qassab as new CMO

Anisha Kapoor

June 6, 2019June 24, 2019

Zaid Al-Qassab, who has been with BT for the last four years, will be joining Channel 4 as the new Chief Marketing Officer from September....

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Advertising Branding Campaigns News Videos

‘Probably not the best beer in the world’ – Carlsberg’s new ad

Joshua Hughes

May 24, 2019May 29, 2019

Last night Carlsberg showcased their new advert for Danish Pilsner on ITV by advertising agency Fold7, starring Hannibal actor Mads Mikkelsen, who is also an...

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Branding Featured News Videos

Air Canada Means Business with Premium Travel

Olivia Pearce

April 8, 2019April 10, 2019

Created with FCB Montreal, Air Canada has introduced a multi-channel campaign to promote its North America Business Class service.

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Campaigns Featured News Videos

Alfa Romeo Drives Joy with Soundtrack Push

Deborah Joy Peter

March 29, 2019March 29, 2019

A contemporary recreation of Beethoven’s Ode to Joy by Alfa Romeo takes the brand’s Stelvio and Giulia models to the Next Level of Joy.

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Pandora Takes Sound On from Winter to Spring

Thomas Ng

March 21, 2019March 21, 2019

Streaming audio provider, Pandora, has unveiled a second iteration of Sound On, a campaign built to connect listeners with audio content. Streaming audio provider, Pandora,...

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Advertising Featured News Videos

Dodge Drives into Town for Muscleville Season

Joshua Hughes

March 8, 2019March 11, 2019

Dodge has launched a marketing campaign starring Bill Goldberg as the mayor of Muscleville, a dream place created for brand enthusiasts. Dodge has rolled out...

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Arizona Kicks the Cold with Sunshine to Share

Thomas Ng

March 5, 2019March 6, 2019

An invitation to New Yorkers and Chicagoans to visit, the Arizona Office of Tourism has created a social media push dubbed Sunshine to Share. The...

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Campaigns Featured News

Revlon Launches PhotoReady Candid with Four

Deborah Joy Peter

February 20, 2019February 21, 2019

Revlon has debuted its new PhotoReady Candid collection with a push starring Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro. Revlon has launched a...

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Branding Featured News Videos

Shelter Pet Project Drives Adoption with Olivia Munn

Olivia Pearce

February 19, 2019February 19, 2019

Shelter Pet Project has launched #AdoptPureLove, a campaign starring Olivia Munn, Rachel Bloom, and Logan Ryan as its spokespersons. The Shelter Pet Project has rolled...

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Branding Featured News Videos

Planters Does Valentine’s with Ruth Westheimer

Olivia Pearce

February 12, 2019February 12, 2019

Planters has teamed up with sex therapist, Ruth Westheimer, to offer fans romantic advice in conjunction with Valentine’s Day. For its Valentine’s Day festivities, Planters...