World Branding Forum

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Ukraine's President Volodymyr Zelenskyy's charity UNITED24 has launched a new campaign to raise money for the war-torn country. The tourism-style campaign's aim is to collect...

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Advertising Featured

Heineken and Le Pub join forces for #WorkResponsibly Campaign

Anisha Kapoor

December 8, 2022December 8, 2022

Heineken have teamed up with the agency Le Pub to create a new campaign centred around the hashtag ‘workresponsibly’. The campaign is being promoted to...

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Featured General News

Renault resurrects classic ‘Papa, Nicole’ advert

Olivia Pearce

June 20, 2022

Renault’s original 'Papa, Nicole' campaign was a 1990s phenomenon, selling 300,000 Clios in its seven-year run. A 1990s phenomenon, when Renault's "Papa and Nicole" hit...

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Advertising Campaigns Featured General Marketing News

Renault Miniatures “The Originals”

Joshua Hughes

May 3, 2022

In December 2021, Renault opened its online merchandising shop, "The Originals Store Renault", featuring miniatures of the brand's most iconic models: R5, 4L, R12 Gordini,...

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Featured General News

Netflix to release well over 398 new Originals

Olivia Pearce

March 3, 2022June 13, 2023

Netflix is set to release well over the 398 already-publicised originals in 2022, according to Ampere Analysis’ latest data. The streaming platform is already known...

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Featured General News

Domino’s intends to hire over 8,000 new drivers

Olivia Pearce

October 14, 2021June 13, 2023

Domino’s fast-food chain has already recruited thousands of workers in the past year or so to keep up with demand. The latest move comes as...

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Advertising Campaigns Featured News

Jif partners with Ludacris to open listeners’ minds with The Lil Jif Project

Joshua Hughes

August 19, 2021

Jif joins a bigger cultural conversation around the most influential music genre of the 21st century - hip hop In early 2020, Jif peanut butter...

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Campaigns Featured News

Vicks honour Doctors and Healthcare Workers in #TouchofCare campaign

Olivia Pearce

July 7, 2021July 7, 2021

PG One partners Vicks in its pledge to keep Dr Bhosale’s dreams of building a children’s hospital alive Publicis Groupe-owned, Power of One (PG One)...

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Campaigns Featured News

Renault challenges the codes of after-sales communications

Joshua Hughes

July 2, 2021

With its new signature "Long life for cars to live", Renault reaffirm the raison d'être of its after-sales service: make your car live longer Today,...

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Campaigns Featured News

Nivea unveils a heart warming Mother’s Day ad campaign

Olivia Pearce

May 5, 2021

Publicis One Touch launches heartfelt spot directed by Hey Baby Films' Sune Sorensen for Nivea Hey Baby Director Sune Sorensen and agency Publicis One Touch...

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Campaigns Featured Marketing News

FedEx launches its latest sustainability marketing effort with Willie Nelson

Joshua Hughes

May 3, 2021

FedEx is doing its part to prioritise a more sustainable planet, with the goal to be carbon neutral by 2040 As we close out Earth...

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Advertising Campaigns Featured News

Kinder Joy celebrates family traditions in latest ad campaign

Eliza Jane

November 27, 2020

Kinder Joy's new television commercial, "Doorway to Memories", showcases how special moments create powerful family memories Kinder Joy, a global confectionery brand and uniquely surprising...