World Branding Forum

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Doritos #FlatMatthew campaign features Jimmy Kimmel and Mindy Kaling in a cliff-hanging teaser Whilst Doritos has been a Super Bowl fixture for more than two...

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Campaigns Featured News

Pepsi champions Black-owned restaurants in latest campaign

Joshua Hughes

January 5, 2021January 5, 2021

Pepsi's consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants Recognising the diverse range of delicious food, rich...

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Campaigns Featured News

Pepsi gives back to New York City Bodegas and shoppers

Olivia Pearce

December 14, 2020December 14, 2020

Pepsi enlists Desus & Mero to help surprise local Bronx bodega owner with financial support to cover 2021 rent; gifts cash to bodega owners and...

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Campaigns Featured News

Tropicana helps parents find a moment of brightness with a Mimosa

Olivia Pearce

December 10, 2020

Tropicana helps parents find a moment of brightness by creating incognito mini-fridges filled with the makings for mimosas, to provide parents with the ultimate "Mimoment"...

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Campaigns Featured News

MTN DEW announces its investment in Black Entrepreneurship

Joshua Hughes

December 8, 2020

MTN DEW partners with Howard University, Hampton University and other PepsiCo HBCUs in an effort to discover, challenge and uplift the next generation of doers...

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Campaigns Featured News

Pepsi and iHeartRadio partners for the upcoming HBCU virtual showcase

Olivia Pearce

November 19, 2020November 19, 2020

Pepsi is bringing together the exceptional marching bands from Florida A&M, Hampton University, Prairie View A&M and North Carolina A&T – some of whom are...

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Campaigns Featured Marketing News

Frito-Lay launches its first holiday shop along with its holiday campaign

Joshua Hughes

November 18, 2020November 18, 2020

Anna Kendrick returns in Frito-Lay's "My Favourite Things" ad campaign, with holiday-themed packaging available nationwide and Frito-Lay donating US$500k to Toys for Tots as part...

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Campaigns Featured News

Pepsi and Detroit Lions wishes its fan Happy Golladays

Olivia Pearce

October 30, 2020October 30, 2020

Pepsi is launching "Happy Golladays' - a campaign that proves nothing is more celebratory than football, over-the-top holiday threads and epic eats Detroit is home...

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Branding Featured News

Pepsi brings local football fans a taste of the in-stadium action at home

Olivia Pearce

September 10, 2020

Pepsi will give Rams and Chargers fans the ultimate at-home experience including an exclusive pregame concert with rapper Jay Rock In celebration of the highly...

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Advertising Campaigns Featured News

Doritos seeks fans to create ad for NFL Kickoff weekend

Olivia Pearce

July 16, 2020July 16, 2020

Doritos brings back the spirit of 'Crash the Super Bowl' campaign with US$150k on the line For a decade, Doritos' "Crash the Super Bowl" gave...

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Branding Featured News

Aunt Jemima brand announces change of name and packaging

Olivia Pearce

June 18, 2020

Aunt Jemima brand commits to making meaningful changes, including multi-million dollar commitment to Black community Aunt Jemima, one of the long-time brands of The Quaker...

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Campaigns Featured News

Stacy’s Pita Chips mentorship programme returns to help more women rise

Olivia Pearce

May 18, 2020

Stacy's Rise Project, the grant and mentorship programme created by Stacy's Pita Chips, a US$15bn/£12.3bn convenient foods division of PepsiCo, Inc., to advance female founders,...