World Branding Forum

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For the launch, Hershey’s fans can join the #ShareYourBROOKSIDE conversation for a chance to be featured on the Brookside website. Amplifying focus towards its snacking...

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Branding Campaigns Featured News

Presidente Adds Tropical Pizzazz with Caribe Mode On

Olivia Pearce

May 17, 2016May 17, 2016

The Presidente push highlights a tie-up with Cuban sensation, Gente de Zona, and will see executions debut across OOH, radio, and digital. Caribbean based beer-maker, Presidente, has...

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Featured Marketing News Videos

#SayItWithPepsi Sees Elevation with New Collaborations

Thomas Ng

May 3, 2016May 6, 2016

The immersive #SayItWithPepsi push connects cola-lovers worldwide by bringing to life a variety of elements and notable partnerships. Taking its #SayItWithPepsi footprint further, Pepsi, has rolled out...

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Branding Campaigns Featured News Videos

Love at First Taste Test by Knorr Goes Viral

Olivia Pearce

April 28, 2016April 28, 2016

The spot leading the Love at First Taste push has secured over seven million views on YouTube alone since its 25 April release. Taking the...

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Branding Featured News

Tokyo 2020 Debuts Chequered Emblems for the Olympics

Olivia Pearce

April 26, 2016April 27, 2016

The new logos are immediate substitutes for the original Tokyo 2020 design which was pulled due to allegations of plagiarism. Tokyo 2020 has released the...

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Branding Campaigns Featured News Videos

Command Marks 20th Year with MC Hammer Collaboration

Olivia Pearce

April 25, 2016April 25, 2016

Its first celebrity partnership, the Command push aims to empower consumers to put away the toolbox and eliminate wall damage. 3M-owned home decorating solutions provider,...

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Advertising Featured News Videos

Caress Names Kat Graham Ambassador for Forever Collection

Joshua Hughes

April 20, 2016April 20, 2016

The partnership between the artiste and Caress has led to her feature in a current campaign celebrating the Forever Collection line. Unilever-owned Caress has teamed...

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Branding Featured News

Johnny Rockets Delivers Rebrand with Overhaul

Olivia Pearce

April 14, 2016April 14, 2016

The Johnny Rockets revamp entails a new logo, take-out packaging, wardrobe redesign, interior upgrades, and music remixes. Global restaurant chain, Johnny Rockets, is pulling out...

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News Public Relations

Cohn & Wolfe Appoints Paul Baeyaert MD for Paris

Anisha Kapoor

April 11, 2016April 11, 2016

PR veteran, Paul Baeyaert, will leverage his extensive market leadership experience to evolve and expand the agency’s offering. Global communications firm, Cohn & Wolfe, has appointed Paul...

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Featured Industry News

Museum of Brands Relocates to New London Home

Olivia Pearce

April 7, 2016June 16, 2016

The Museum is a charity dedicated to educating and entertaining the public on how branding and packaging permeates our lives. The Museum of Brands, Packaging...

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Branding Campaigns Featured News Videos

Giorgio Armani Unveils 5 Real Women, 5 Real Stories

Deborah Joy Peter

April 6, 2016June 16, 2016

Giorgio Armani has assembled a line-up of 5 Real Women, who were carefully selected to embody passion and inspire others. Following the success of The Courage...

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Advertising Featured News

TBWA/Chiat/Day Names Reyes MD for New York

Joshua Hughes

April 6, 2016June 16, 2016

She joins the network as the day-to-day operational lead for the agency as well as the principal liaison across all TBWA roster clients. TBWA\Chiat\Day has...