World Branding Forum

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Steeped in French sophistication, Baileys XC affords travellers a unique blend available for purchase only at selected airports worldwide. Baileys, the brand specialised in Irish...

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Honda Drives Hispanic Appeal with Ridgeline Push

Joshua Hughes

July 6, 2016July 6, 2016

Designed to target its Hispanic audience, the effort launches the Honda Ridgeline’s sponsorship of the Campeón de Campeones broadcast. Honda is set to debut an...

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Europcar Beefs Up Mobility with Ultra-Customisation

Deborah Joy Peter

July 4, 2016July 4, 2016

The new marketing strategy by Europcar developed by Rosapark brings to life the brand’s signature slogan: Moving Your Way. Global car rental provider, Europcar, has...

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Hainan Airlines Signs DreamWorks for Kung Fu Panda

Deborah Joy Peter

July 1, 2016July 1, 2016

The Kung Fu Panda film franchise will be featured across the Hainan Airlines fleet to celebrate its inaugural 787-9 flight to North America. Hainan Airlines has...

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Hisense Goes Football Freestyling with Social Push

Joshua Hughes

June 24, 2016June 24, 2016

Hisense has engaged influencers from European markets UK, France, Spain, Germany, and Italy for its UEFA Euro 2016 campaign. As headline sponsor for UEFA Euro 2016, Hisense...

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Stella Artois Does Summer with Host One to Remember

Anisha Kapoor

June 24, 2016June 24, 2016

The Stella Artois campaign entails partnerships with Hollywood's Hilary Duff, Bombas & Parr, and performance creator, Juliette Campbell. Stella Artois has started a summer campaign designed...

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Branding Campaigns Featured News

VisitBritain Launches Love is Great in the US

Olivia Pearce

June 10, 2016July 5, 2016

The VisitBritain push includes a nationwide competition so fans can experience the array of choices the UK provides for LGBT travellers. As part of the Love is...

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Branding Campaigns Featured News

MoneyGram Unlocks Ramadan with Receive & Win for India

Olivia Pearce

June 6, 2016July 6, 2016

The promotional push by MoneyGram is set to run in the Indian states of Telangana, Bihar, Uttar Pradesh, Gujarat, and Kerala. Global money transfer service...

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DDB Elevates People with #PrideInTalent Movement

Joshua Hughes

June 6, 2016July 6, 2016

The DDB social media campaign supports LGBT Pride Month, underscoring the agency's belief in nourishing a diverse talent base. To create awareness and impact around...

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Air Canada Welcomes Americans with #TestDriveCanada

Joshua Hughes

June 3, 2016July 6, 2016

Targeting Los Angeles, San Francisco, New York, Boston, and DC, #TestDriveCanada offers travel tips around six Canadian cities. Air Canada has launched a digital advertising campaign called #TestDriveCanada,...

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Branding Featured News

Shangri-La Dazzles Sri Lanka with Hambantota Resort & Spa

Anisha Kapoor

June 2, 2016June 2, 2016

The Shangri-La beachfront property is parked on what was once a 145-acre coconut plantation along the country’s southern coastline. Shangri-La has opened the doors of...

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Swarovski Debuts #HowYouSayIt with Karlie Kloss

Olivia Pearce

May 24, 2016May 24, 2016

The new #HowYouSayIt social campaign by Swarovski encourages participants to share a video pronouncing said name on Instagram. Swarovski has named supermodel and internet sensation,...