World Branding Forum

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Brad Paisley has joined the Fender artist signature series, which features his own Road Worn Telecaster guitar created with the brand. Fender has partnered with...

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Featured Marketing News

Hilton Garden Inn Heads to Shangri-La in Yunnan

Anisha Kapoor

July 4, 2017July 4, 2017

Featuring a Tibetan design style, the Hilton Garden Inn Shangri-La is the third internationally-branded hotel in the city by the marque. Hilton Garden Inn has opened...

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Advertising Featured News

NewCo Names Christina Vacharanetr Thailand MD

Deborah Joy Peter

June 30, 2017July 4, 2017

MEC and Maxus are merging to form a new global media, content, and technology agency, with Christina Vacharanetr set to lead NewCo. GroupM has named...

Read Time:1 Minute, 24 Second

Featured Marketing News

British Airways Plays it Cool with Fresh Ski Routes

Deborah Joy Peter

June 22, 2017June 22, 2017

British Airways has added two ski routes to its Heathrow network, with flights to Grenoble and the Italian slopes via Turin for under £40. British...

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Branding Featured Industry News

2017 World Branding Awards Unveil Animalis Edition Winners

Olivia Pearce

June 21, 2017June 28, 2017

Animal Planet, KONG, ORIJEN, Pedigree, and Whiskas are among the 92 winners of the 2017 Animalis edition of the World Branding Awards. The Animalis edition...

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Advertising Featured News Videos

Dell Signs Spider-Man Deal to Launch Global Campaign

Joshua Hughes

June 20, 2017June 20, 2017

Dell and Sony Pictures have partnered to roll out a 360-degree global marketing push featuring a television spot and other key highlights. Dell has teamed...

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Featured Marketing News Videos

Match Group Has Love for Singles Over 50 in Europe

Deborah Joy Peter

June 19, 2017June 19, 2017

Match Group has created a new dating brand targeting singles over 50 in Europe. The launch campaign debuts first in France and the UK. Match...

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Branding Featured News

Hard Rock Does Sound and Sea at Daytona Beach

Olivia Pearce

June 13, 2017June 13, 2017

Hard Rock International is expanding its footprint to the sands of sunny Daytona Beach with the upcoming opening of a fourth hotel in Florida. Hard...

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Branding Featured News

Magnum Ice Cream Gives New York Summer Scoop

Olivia Pearce

June 8, 2017June 8, 2017

Magnum New York is offering fans a unique summer experience, courtesy of the brand’s new storefront located on Washington Street. Ice cream brand, Magnum, returns...

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Advertising Industry News

Grey celebrates 100 years and 5000 employees

Joshua Hughes

May 19, 2017

New 'Brain Portrait' Logo Represents Creative Perspectives and Solutions in Creating Effective Work The agency that invented "Leave the Driving to Us" for Greyhound, created...

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Campaigns Featured News

Kiehl’s and Art Production Fund present Seated Ballerina

Olivia Pearce

May 15, 2017May 15, 2017

Public Art Installation To Raise Awareness of Children Safety The 45 feet high inflatable nylon sculpture will be hosted by Tishman Speyer at Rockefeller Centre...

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Advertising Industry

Cannes Lions names 15 females for See It Be It 2017

Joshua Hughes

May 15, 2017

Participants in See It Be It Programme Confirmed The initiative was launched in 2014 when Festival organisers identified a dramatic gender imbalance in its audience of...