World Branding Forum

Read Time:2 Minute, 40 Second

Mexico Tourism Board Campaign Builds Upon Mexico's Positioning as a Mega-Destination, Offering Visitors a Lifetime of Experiences The Mexico Tourism Board unveiled a new global...

Read Time:6 Minute, 19 Second

Branding Featured News

Team Visa Roster for Olympic and Paralympic Winter Games Revealed

Olivia Pearce

September 20, 2017February 5, 2018

Roster features athletes from 17 countries, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy, Oksana Masters, Mark McMorris, Kamil Stoch and Lee, Sang Hwa Visa today...

Read Time:3 Minute, 2 Second

Branding Featured News

MGM Resorts Launches First Corporate Brand Campaign

Olivia Pearce

September 18, 2017

'Welcome to the Show' Integrated Campaign Reflects Shift from a Hospitality and Gaming Company to Global Entertainment Brand MGM Resorts International, whose resort portfolio includes...

Read Time:6 Minute, 3 Second

Branding Featured Industry

India’s Top Brands Grew 21% in a Year

Joshua Hughes

September 14, 2017September 14, 2017

Auto sector grows 23% by successfully meeting consumers' diverse, changing aspirations and budgets India's most valuable brands have increased their brand value by 21% to...

Read Time:7 Minute, 7 Second

Apple Launches the iPhone X

Thomas Ng

September 13, 2017

Features Include a Super Retina Display, TrueDepth Camera System, Face ID and A11 Bionic Chip with Neural Engine Apple has announced iPhone X, the future...

Read Time:3 Minute, 27 Second

Advertising Industry

IAA’s Regional Vice-Presidents to Drive Young Professional Engagement

Joshua Hughes

September 12, 2017September 12, 2017

The International Advertising Association (IAA) today announced the appointment of a new Global Young Professional team. The team has been elected from local Young Professional...

Read Time:1 Minute, 15 Second

Featured Marketing News

Plaza 66 in Shanghai Marks Historic Milestone with Alicia Keys

Olivia Pearce

September 12, 2017September 12, 2017

The world-renowned singer-songwriter Joins a Host of International Celebrities in the Landmark Celebration Hang Lung Properties celebrated the completion of a mega-scale transformation of Plaza...

Read Time:1 Minute, 4 Second

Advertising Featured News Videos

Toyota Camry Evokes Emotion with Sensations

Joshua Hughes

September 5, 2017September 5, 2017

Toyota has rolled out a campaign around its 2018 Camry which entails such elements as digital, print, broadcast, social, outdoor, and cinema. Toyota has launched...

Read Time:59 Second

Surkus Awards Public Relations Business to 5WPR

Anisha Kapoor

August 22, 2017August 25, 2017

Surkus has handed its public relations business to 5WPR, with the appointment now in effect. The firm has begun work on the account. Surkus has...

Read Time:1 Minute, 56 Second

Branding Featured News

Pony Gets Back on the Horse with Relaunch Campaign

Olivia Pearce

August 14, 2017August 15, 2017

Iconix has created a push featuring music and television icon, Joey Bada$$, to relaunch original sneaker, Pony, a brand born in New York. Iconix is...

Read Time:1 Minute, 6 Second

Featured Marketing News

Cîroc Raises Glass to Global French Vanilla Debut

Deborah Joy Peter

August 14, 2017August 15, 2017

Premium vodka brand, Cîroc, unveils latest luxury addition to a global collection of flavours, with the release of its French Vanilla offering. Cîroc has welcomed...

Read Time:1 Minute, 15 Second

News Public Relations

Publicis Groupe’s Prodigious Acquires Translate Plus

Anisha Kapoor

August 4, 2017August 7, 2017

Publicis Communications' cross-media production platform, Prodigious, has acquired translation and transcreation specialist, Translate Plus. Prodigious has moved to secure Translate Plus, a global language services provider acquired...