World Branding Forum

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Online and mobile users can virtually walk into any venue, make reservations, purchase goods and services and locate accessible areas for people with disabilities using...

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Campaigns Featured News

Paul McCartney Announces New Documentary with National Geographic

Olivia Pearce

November 2, 2017November 2, 2017

McCartney debuts new documentary short with National Geographic for his 'Meat Free Monday' campaign featuring Mary and Stella McCartney, Emma Stone and Woody Harrelson Paul...

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Advertising Featured Marketing News

Baha Mar Launches Multi-Million Dollar Advertising and Marketing Campaign

Anisha Kapoor

November 2, 2017November 2, 2017

Baha Mar global advertising and marketing campaign, LIFE SPECTACULAR, officially introducing the Caribbean resort destination to future guests Highlighting Baha Mar's power to elevate real-life...

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Branding Featured Marketing News

Eastman Launches Its Performance Films Pattern and Software Design Center

Anisha Kapoor

November 1, 2017November 1, 2017

Eastman has made significant investments to improve its capabilities in high-quality paint protection patterns and cutting software, and develops a world-class offering for its customers...

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Advertising Branding Industry

Y&R’s BAV Group Launches BAVSocial

Anisha Kapoor

November 1, 2017November 1, 2017

BAVSocial was developed in partnership with data leaders including IBM Watson, Pulsar, and Crimson Hexagon Y&R's BAV Group announced the launch of BAVSocial, a proprietary...

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Campaigns Featured Marketing

Xerox Unveils Book Collaboration in Support of Global Literacy

Anisha Kapoor

October 23, 2017October 24, 2017

Xerox Collaborative Book Contains Work by Jonathan Ames, Lee Child, Billy Collins, Jonathan Safran Foer, Roxane Gay, Aimee Mann, Gary Shteyngart and More; Cover designed...

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Branding Campaigns Featured News

SodaStream’s Environmental Campaigns Wins Twice

Olivia Pearce

October 23, 2017October 23, 2017

SodaStream Awarded Yet Another Accolade for its 'Shame or Glory' Campaign Just Days After Belgian Court Dismissed Suit to Terminate the Campaign SodaStream International, a...

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Featured Marketing News

Neiman Marcus Celebrates 110 Year Anniversary with Iconic Christmas Book

Anisha Kapoor

October 18, 2017June 13, 2023

The 91st edition of this renowned book continues the Neiman Marcus unmatched tradition of offering a selection of spectacular and unique holiday gifts sure to...

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Campaigns Featured Marketing News

Hamburg’s URBAN.SHORE Campaign Portrays Beauty of Waterside

Anisha Kapoor

October 10, 2017

URBAN.SHORE shows the similarities and contrasts of the city and the Elbe Lively city districts and many places of interest line themselves up along the...

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Industry Marketing

VML Europe Announces Jon Sharpe As CEO

Anisha Kapoor

October 6, 2017October 6, 2017

Sharpe will run VML London and focus on growth of VML’s European network VML has hired Jon Sharpe as CEO, Europe. Sharpe will focus on...

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Industry Marketing

IZEA Annouces ContentMine Platform in IZEAx

Anisha Kapoor

October 3, 2017October 3, 2017

New Feature Helps Marketers More Easily Find, Organise, and Share Content Produced by Creators Through the IZEAx Platform IZEA, operator of IZEAx, a premier online...

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JetBlue Commits to Puerto Rico Hurricane Relief

Anisha Kapoor

September 29, 2017

100x35 JetBlue outlines the airline’s commitment to launching 35 initiatives over the next 100 days—and beyond—to support the needs of crewmembers, customers, and communities in...