World Branding Forum

Read Time:2 Minute, 15 Second

With a climate footprint of only 4% of the classic IKEA meatball, the plant ball contributes to the IKEA ambition to become climate positive by...

Read Time:2 Minute, 41 Second

IKEA announces strategic partnership with Ellen MacArthur Foundation

Olivia Pearce

June 8, 2020

IKEA and Ellen MacArthur Foundation enter strategic partnership to accelerate the circular economy transition IKEA is committed to becoming a circular business by 2030. The...

Read Time:2 Minute, 27 Second

IKEA signs UN’s “Uniting business and governments to recover better”

Eliza Jane

May 20, 2020May 20, 2020

In light of COVID-19, furniture brand and winner of the World Branding Awards, IKEA joins forces with 155 businesses by signing the UN-backed statement “Uniting business and...

Read Time:1 Minute, 34 Second

Ikea Group accelerates efforts to tackle climate change

Olivia Pearce

April 17, 2020

Furniture brand, Inter IKEA Group, has joined an alliance of over 180 political decision-makers, business leaders, trade unions, NGOs and think tanks in calling for a...

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Campaigns Featured News

IKEA makes you king of your own home in Kings and Queens campaign

Olivia Pearce

February 17, 2020

IKEA Life At Home reports people finding personal space at home impossible: Everybody needs a place where they rule Every year, furniture brand IKEA Life At...

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Advertising

Silence the critics ad launched by IKEA for Christmas

Joshua Hughes

November 8, 2019

IKEA have launched their very first Christmas advert, Silence the critics, set to a grime soundtrack, encouraging people to defy ‘home shame’ when having guests...

Read Time:46 Second

Advertising Featured News

IKEA Canada introduces the Stuff Monster

Joshua Hughes

September 20, 2019September 20, 2019

IKEA Canada have introduced a new character in its latest advertising campaign - The Stuff Monster. The furniture brand was a two-time global winner of...

Read Time:1 Minute, 44 Second

Advertising Featured News

IKEA believes its 2020 catalogue can change your life

Nathaniel Mark

August 28, 2019September 25, 2019

IKEA and Memac Ogilvy pitch new 2020 catalogue as a book that can solve any problem in the world In a new, humourous ad released...

Read Time:49 Second

Advertising Branding Design Featured Marketing

IKEA creates own font

Olivia Pearce

July 1, 2019July 1, 2019

IKEA have created their own ‘comfy’ font, Soffa Sans. The font was released in response to IKEA customers getting creative with the Swedish brand’s couch...

Read Time:48 Second

Advertising News

Pop culture meets IKEA

Joshua Hughes

May 30, 2019

Are you a Friends fan? Or is The Simpsons more your bag? How about Stranger Things? Look no further - IKEA have all the furniture...

Read Time:2 Minute, 48 Second

Branding Featured News

IKEA and the LEGO Group Collaborate to Enable More Play and Creativity

Olivia Pearce

June 8, 2018June 8, 2018

Believing that play makes the world a better place, the IKEA and LEGO collaboration aims to make the whole home a better functioning and more fun...

Read Time:1 Minute, 59 Second

Featured Marketing News

Walmart Teams Up with Always #LikeAGirl to Support Girl Scouts

Nathaniel Mark

April 24, 2018May 8, 2018

Actress Abigail Breslin Kicked-Off the Always-Walmart Partnership with STEM Academy Event in Collaboration with Girl Scouts of the USA Based on the insight from the...