World Branding Forum

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Amazon has become the world's most valuable brand in 2019. Brand Z, the world’s largest brand equity base has announced that Amazon has finally beaten...

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Air Canada Means Business with Premium Travel

Olivia Pearce

April 8, 2019April 10, 2019

Created with FCB Montreal, Air Canada has introduced a multi-channel campaign to promote its North America Business Class service.

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Featured Marketing News

KÖE Uses Creative Juices to Spruce Up Website

Anisha Kapoor

April 5, 2019April 8, 2019

A collaborative effort with digital shop, AvatarLabs, KÖE has unveiled its new online home, which is reflective of its refreshed brand image.

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Campaigns Featured News Videos

Alfa Romeo Drives Joy with Soundtrack Push

Deborah Joy Peter

March 29, 2019March 29, 2019

A contemporary recreation of Beethoven’s Ode to Joy by Alfa Romeo takes the brand’s Stelvio and Giulia models to the Next Level of Joy.

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Pandora Takes Sound On from Winter to Spring

Thomas Ng

March 21, 2019March 21, 2019

Streaming audio provider, Pandora, has unveiled a second iteration of Sound On, a campaign built to connect listeners with audio content. Streaming audio provider, Pandora,...

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Branding Featured News Videos

Foot Locker Widens Discover Your Air Platform

Olivia Pearce

March 20, 2019March 22, 2019

Foot Locker has debuted its Discover Your Air Network to offer sneaker shoppers cable-inspired programming around its Nike Air products. Foot Locker has launched the next...

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Advertising Featured News Videos

Dodge Drives into Town for Muscleville Season

Joshua Hughes

March 8, 2019March 11, 2019

Dodge has launched a marketing campaign starring Bill Goldberg as the mayor of Muscleville, a dream place created for brand enthusiasts. Dodge has rolled out...

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Campaigns Featured News

Revlon Launches PhotoReady Candid with Four

Deborah Joy Peter

February 20, 2019February 21, 2019

Revlon has debuted its new PhotoReady Candid collection with a push starring Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro. Revlon has launched a...

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Branding Featured News Videos

Shelter Pet Project Drives Adoption with Olivia Munn

Olivia Pearce

February 19, 2019February 19, 2019

Shelter Pet Project has launched #AdoptPureLove, a campaign starring Olivia Munn, Rachel Bloom, and Logan Ryan as its spokespersons. The Shelter Pet Project has rolled...

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Featured Marketing News

Cost Plus Greets Fans with Hello Kitty Goods

Anisha Kapoor

February 13, 2019February 17, 2019

Cost Plus has signed a deal to make available to its shoppers the new Hello Kitty range from Sanrio at its stores and online. Cost...

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Branding Featured News Videos

Butterfinger Tweaks Recipe for Better Flavour

Olivia Pearce

February 11, 2019February 11, 2019

Butterfinger has launched a promotional push to introduce its revised snack bar offering concocted from a new and improved recipe. Butterfinger has rolled out a...

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Branding Featured News

Oban Casts Jack Falahee in Brand Campaign

Olivia Pearce

February 7, 2019February 8, 2019

Oban Single Malt Scotch Whisky has rolled out a new push tackling the brand’s frequently mispronounced named and that stars Jack Falahee. Oban Single Malt...