World Branding Forum

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A cognitive technology platform, Connie represents a new era in computing where systems understand the world like humans do Hilton Worldwide and IBM are collaborating to...

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Advertising Branding Campaigns Featured News

Jeep Debuts New TV Spot to Mark 12 Years as ESPN’s X Games Aspen Sponsor

Joshua Hughes

January 15, 2015July 4, 2023

Jeep brand debuts new 30-second television commercial, “Polar Vortex,” in conjunction with ESPN’s X Games Aspen 2015. Campaign to also include print, digital, social and...

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Branding Campaigns Featured Marketing News Videos

MasterCard and Gwen Stefani Join Forces to Surprise Cardholders

Anisha Kapoor

December 9, 2014July 4, 2023

Relationship Kicks Off with new Apple Pay focused Ad Spot “Launching” Priceless Surprises Grammy Award-winner Gwen Stefani is taking control of the Priceless Surprises launcher...

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Branding Featured Marketing News Public Relations

Ford Unveiled New Mustang on World’s Tallest Building

Anisha Kapoor

November 20, 2014July 4, 2023

Ford Motor Company, underscoring its growing ambitions in the Middle East and Africa, yesterday introduced the all-new Mustang on the Burj Khalifa, the world’s tallest...