World Branding Forum

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Set up within a five-kilometre radius of a Coca-Cola EKOCENTRE, the Subway push aims to alleviate the shortage of clean drinking water. Subway has partnered with...

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Advertising Featured News Videos

Virgin Media Launches #BeTheFastest with Usain Bolt

Joshua Hughes

July 11, 2016July 11, 2016

The Virgin Media push is led by a spot which premiered recently during the Portugal versus Wales Euro 2016 semi-final match on ITV1. Virgin Media has...

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Branding Campaigns Featured News Videos

Sprite Spotlights LeBron James Win with #DapTheKing

Olivia Pearce

June 21, 2016June 21, 2016

Titled #DapTheKing, the social media push by Sprite entails a major consumer engagement component and limited-edition 16-ounce can. Sprite has rolled out a social media...

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Advertising Featured News

Sprite Uncaps New Season of Obey Your Verse Campaign

Joshua Hughes

June 16, 2016June 16, 2016

The Obey Your Verse line-up by Sprite includes 16 inspirational lyrics from three hip-hop icons namely 2Pac, Missy Elliott, and J. Cole. Sprite is set reintroduce its limited-edition Obey Your...

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Branding Featured News

Apple Wins Most Loved Brand in Europe and UK

Deborah Joy Peter

May 18, 2016May 18, 2016

Apple beats out major contenders including Google, Lego, Tesco, and BMW to claim the top spot on NetBase’s Brand Loveliest list. According to the Brand...

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Featured Industry News

Ogilvy & Mather Reclaims World’s Most Effective Effie Title

Anisha Kapoor

April 29, 2016April 29, 2016

Ogilvy & Mather has secured the top global ranking for 2016 by grabbing more Effie awards than any other agency in the past 12 months—320 Effies....

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Advertising Featured News

Wunderman New York Names Sami Thessman CCO

Deborah Joy Peter

April 27, 2016April 27, 2016

In his role at Wunderman New York, he will head accounts including United Airlines, Coca-Cola, E*TRADE, and Isle of Capri. Wunderman has appointed Sami Thessman...

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Advertising Featured News

Sprite Makes Splash with Tropical Mix Comeback

Joshua Hughes

April 22, 2016April 22, 2016

The Sprite roll-out features a marketing campaign which includes radio, out-of-home, and digital content across the brand’s social channels. Coca-Cola’s Sprite has moved to reinstate...

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News Public Relations

Cohn & Wolfe Debuts Authentic 100 as Branding Report Card

Anisha Kapoor

April 19, 2016April 19, 2016

Among the top 20 Authentic 100 brands gracing the list are Disney, Amazon, Apple, Samsung, Lego, Ford, Google, and Coca-Cola. Global communications agency, Cohn & Wolfe,...

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Advertising News

Razorfish’s King Lands on Black Enterprise List

Deborah Joy Peter

April 7, 2016June 16, 2016

The annual report by Razorfish identifies women who hold executive roles across well-known global brands and private agencies. Razorfish, part of the Publicis.Sapient network, has...

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Campaigns Featured News Social Media Videos

Twitter Shows London Buzz Isn’t Falling Down

Deborah Joy Peter

March 10, 2016March 10, 2016

Fans of London boasts a grand debut backed by data from London & Partners, the Mayor of London’s promotional company, and Spredfast A campaign featuring a...

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Featured Marketing News

Minute Maid Fizzles In with Sparkling Lineup

Deborah Joy Peter

March 9, 2016March 9, 2016

The collection is available nationwide across four taste profiles: Fizzy Lemonade, Mixed Berry, Tropical Citrus, and Fruit Punch Minute Maid, under The Coca-Cola Company, has...