World Branding Forum

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Sprite has rolled out Vince Staples’ music video for Rain Come Down, which is the second single from his new album titled Big Fish Theory....

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Advertising Featured News Videos

The Summer Sprite Cold Lyrics Series Raps into Town

Joshua Hughes

June 21, 2017June 21, 2017

Sprite is adding new flavour to an iconic campaign with the debut of its Cold Lyrics Series featuring six rappers and limited-edition products. The brand’s...

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Industry News Public Relations

J. Mark Riggs join MWWPR as Senior Vice President

Joshua Hughes

May 23, 2017

Portfolio Includes Sports Marketing and Both Internal and External Brand Marketing A 20 years agency leader, Riggs has a deep background and industry leading reputation...

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Branding Featured News

Coke supports World Health Organization’s sugar limit

Olivia Pearce

May 17, 2017May 19, 2017

The Company Will Reduce Sugar In Approximately 500 Drinks Coca-Cola is supporting the World Health Organization (WHO)’s recommendation that people should curb added sugars to 10% of...

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Advertising Industry News

Cannes Lions 2017 Jurors Announced

Joshua Hughes

May 5, 2017May 5, 2017

43% Women Represented Across All Juries The Cannes Lions International Festival of Creativity has recently announced the juries who will select the world’s best work...

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Advertising Industry News

Ogilvy Indonesia appoints Anne Ridwan as Chief Executive Officer

Anisha Kapoor

May 3, 2017May 5, 2017

Ogilvy welcomes Anne Ridwan as its new CEO Ogilvy & Mather (Ogilvy) confirmed Anne Ridwan to take on the role of Chief Executive Officer for Ogilvy Indonesia...

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Advertising Industry

Geometry Global promotes Sarah Todd to global role

Joshua Hughes

April 7, 2017

Geometry Global announces two major appointments Sarah Todd, currently CEO Geometry Global UK, steps up to assume global responsibilities as Global Client Leader and Head...

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Industry

WPP to Acquire Majority Stake in Bruketa&Zinic OM

Joshua Hughes

March 17, 2017

Adriatic's Leading Creative Agency Will Become Part of Grey Group WPP, the world's largest communications services group, has agreed to acquire a majority stake in...

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Industry News

Cannes Lions Names Entertainment Juries

Joshua Hughes

March 16, 2017March 16, 2017

Lions Entertainment has announced the jury members who will judge this year’s Cannes Lions Lions Entertainment, the two-day specialist event that takes place on 21-22...

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Advertising Featured News Videos

Love Has No Labels Does Valentine’s with Fans of Love

Deborah Joy Peter

February 14, 2017February 14, 2017

The Ad Council’s Love Has No Labels movement has added a new extension to its campaign platform with the release of Fans of Love. To...

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Advertising Featured News

Sprite Debuts Fresh Flavours with Cherries Inside

Joshua Hughes

February 13, 2017February 13, 2017

Expanding its beverage portfolio, Coca-Cola has launched two new Sprite variants across the United States—Cherry and Cherry Zero. Sprite has added two new variants to...

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Featured Industry News Technology

Wunderman Welcomes Hires from Google and Facebook

Thomas Ng

February 6, 2017February 6, 2017

Wunderman has appointed two new Group Creative Directors at its office in New York to expand its creative offering in said market. Wunderman has named...