World Branding Forum

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This week saw the launch of a Diet Coke ad showcasing new flavours, Twisted Strawberry and Exotic Mango, featuring Tanya Reynolds. This follows the introduction...

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Advertising Industry

Havas Acquires Majority Stake in Creative Agency Battery

Anisha Kapoor

June 20, 2019

Battery’s specialised capabilities bring a competitive advantage to Havas’ consultants of culture Havas Group announced today it has acquired a majority stake in Battery, a...

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Branding Campaigns News

Costa launches its first RTDs

Anisha Kapoor

June 12, 2019

Costa which was acquired by Coco-Cola earlier this year will be launching its first ready-to-drink products. Coming to the UK at the end of June...

Read Time:1 Minute, 24 Second

Featured Industry News

Havas Chicago Names John Norman CCO

Deborah Joy Peter

March 21, 2019March 21, 2019

Industry veteran, John Norman, has joined the Havas Chicago office and will serve the agency in the capacity of Chief Creative Officer. Havas Chicago has...

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Advertising Featured News

TBWA Names James Sowden Chief Strategist

Joshua Hughes

December 12, 2018December 12, 2018

TBWA in New York has announced the entry of former BBH veteran, James Sowden, who joins TBWA\Chiat\Day as Chief Strategy Officer. TBWA has hired James Sowden...

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Advertising Featured News

Grey Grows New York with Four Creative Heads

Joshua Hughes

November 23, 2018November 23, 2018

Grey has added to its creative leadership with the appointment of four new executive creative directors at its flagship office in New York. Worldwide chief...

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Branding Featured General

Uber Hires Its First Global Marketing Chief

Olivia Pearce

September 11, 2018

Uber announces Rebecca Messina to join the company’s executive leadership team As Uber’s first-ever CMO, Rebecca will bring together Uber marketing teams around the world,...

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Branding Featured News

Eighty-One Brands Win at the Americas Edition of the World Branding Awards in New York

Olivia Pearce

July 20, 2018July 20, 2018

Global Winners of the World Branding Awards include Amazon, Apple, Coca-Cola, Facebook, Google, McDonald's, Microsoft, Nike, Starbucks, UPS and Visa The Americas Edition of the...

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Advertising Industry Marketing

Google named the Cannes Lions Creative Marketer of the Year 2018

Anisha Kapoor

May 4, 2018June 7, 2018

Multi-Year Global Education Programme in Partnership with Cannes Lions Announced by Google To Improve Diversity and Representation in Creative Industries The Cannes Lions International Festival...

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Campaigns Featured News

UK Businesses Commit to UK Plastics Pact against Plastic Waste

Olivia Pearce

April 26, 2018

UK Plastics Pact by WRAP Adopted by 42 UK Businesses Bringing Together All Links in the Plastic Production Chain Unnecessary single-use plastic packaging will be...

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Campaigns Featured News

Minute Maid Celebrates the Good in Everyday Family Moments

Olivia Pearce

April 10, 2018

Many Parents Are Not Being Real on Social Media According to a Survey Commissioned by Minute Maid Parents today see picture-perfect families everywhere, especially in...

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Featured Marketing News

DASANI Sparkling Introduces Three New Refreshing Flavours

Nathaniel Mark

March 22, 2018March 22, 2018

Pomegranate Blueberry, Pear Kiwi and Original Flavours Introduced by DASANI in Response to Its Ever-Growing Fan Base Since its launch in 2014, DASANI Sparkling has...