Read Time:1 Minute, 18 Second

LG Goes Mobile with Joseph Gordon-Levitt

August 8, 2016August 8, 2016

HITRECORD will develop a creative for the upcoming LG V20 debut —a move motivated by success of the first tie-up, In-Between Moments. LG Electronics MobileComm...

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Featured Industry News

William Hill Partners with Chelsea Football Club

Deborah Joy Peter

August 5, 2016August 5, 2016

Per the tie-up, William Hill will have a presence on Chelsea Football Club’s pitch-side advertising boards and across its digital platforms. William Hill has signed a strategic three-year partnership...

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Branding Campaigns Featured News

Bebe Jazzes Up for Autumn with Fall Escape Push

Olivia Pearce

August 5, 2016October 10, 2016

The push aims to enhance the bebe shopping experience by presenting a broader range that appeal to a fashion-forward clientele. Fashion retailer, bebe, has adopted a fresh approach...

Read Time:1 Minute, 30 Second

Featured Marketing News

H&M Reaches Out with Buy Home, Give Home Effort

Anisha Kapoor

August 5, 2016August 5, 2016

For every H&M Home item purchased from 4-18 August 2016, the brand will donate goods to families in need and at-risk children. H&M has rolled...

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Advertising Campaigns Featured News

I.N.C. Campaign Celebrates Iris Apfel Emojis

Joshua Hughes

August 5, 2016August 5, 2016

The exclusive fall push with Macy’s has launched a corresponding Snaps-designed emoji keyboard inspired by campaign star, Iris Apfel. I.N.C International Concepts, exclusively at Macy’s,...

Read Time:1 Minute, 18 Second

Advertising Featured News Videos

Honda Unleashes the Power of the Ridgeline

Joshua Hughes

August 4, 2016August 4, 2016

Developed by stop-motion artist, PES, to bring to life the model’s innovative features, the Honda campaign is led by a 60-second spot. Honda has launched...

Read Time:1 Minute, 32 Second

Branding Campaigns Featured News Videos

Stella Artois Makes Music to the Sound of Bittersweet

Olivia Pearce

August 4, 2016August 4, 2016

An extension of an ongoing branding campaign, Stella Artois has partnered with The Roots to launch the original song, Bittersweet. Stella Artois has forged a...

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Featured Marketing News Videos

Kids Foot Locker Hits School with Kyrie Irving

Deborah Joy Peter

August 4, 2016August 4, 2016

In the new spot, the star meets one his biggest fans who is decked out in fresh Nike gear from Kids Foot Locker, and they do...

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Featured Marketing News Videos

Staples Canada Takes Mums Shopping for School

Anisha Kapoor

August 4, 2016August 4, 2016

The promotional campaign by Staples Canada entails a combination of television, radio, digital, and cinema advertising components. Staples Canada has launched an extensive campaign in time...

Read Time:1 Minute, 48 Second

Samsung Electronics Thinks Big with Galaxy Note7

Thomas Ng

August 3, 2016August 3, 2016

The Samsung Galaxy Note7 is designed to strike a balance between work and play, so it exceeds a user’s expectations of a smartphone. Samsung has...

Read Time:1 Minute, 34 Second

Branding Featured News

Nike Flexes Digital Muscle with Nike+ App Launch

Olivia Pearce

August 3, 2016August 3, 2016

Available on iOS and Android in the United States, Nike+ adapts to a consumer’s preferences to offer the best product recommendations. Nike has rolled out...

Read Time:1 Minute, 42 Second

Featured Marketing News

Disney Fashion Struts the YouTube Runway

Deborah Joy Peter

August 3, 2016August 3, 2016

The five-part original Disney series is hosted by YouTube influencers LaurDIY, Jaleesa Moses, Meredith Foster, and Lucy & Lydia. Disney has premiered Destination: Disney Style, a new YouTube series taking viewers...