Read Time:35 Second

Auntie Anne’s Turns Lemonade into Summer Surprise

June 5, 2017June 5, 2017

Auntie Anne’s is adding a zesty twist to an old classic by bringing together its signature lemonade and iced tea in a new concoction. Auntie Anne's...

Read Time:50 Second

Featured Marketing News Technology Videos

Wunderman Beefs Up Digital with Spanish Acquisition

Thomas Ng

June 5, 2017June 5, 2017

Wunderman grows marketing and technology offering in Europe and Latin America with the takeover of Spanish digital shop, The Cocktail. Wunderman has acquired digital transformation...

Read Time:1 Minute, 9 Second

Porter Novelli Arms DC and Seattle with New Leadership

Deborah Joy Peter

June 5, 2017June 5, 2017

Porter Novelli has amped up its North American leadership with the appointments of Tara Greco and Eric Villines in DC and Seattle. Porter Novelli has added...

Read Time:1 Minute, 30 Second

Featured Industry News Technology

Logo Brands Acquires GameMaster, the Ball Industry Brand

Olivia Pearce

June 2, 2017June 5, 2017

GameMaster distribute balls and sporting goods with officially licensed collegiate team logos and marks Logo Brands, a premier manufacturer of outdoor lifestyle products, has acquired...

Read Time:1 Minute, 41 Second

Industry News

MGM Resorts International Expands Relationship with McCann

Joshua Hughes

June 2, 2017June 2, 2017

Follows strategic and cultural transformation from a casino-driven operation to a global entertainment brand McCann has announced that MGM Resorts International will add its regional...

Read Time:3 Minute, 0 Second

Branding Featured News

Vivo Official Sponsor of 2018 and 2022 FIFA World Cup

Olivia Pearce

June 1, 2017

Brand Becomes Exclusive Smartphone Sponsor for the Football Tournament Global smartphone brand Vivo has agreed with the International Federation of Association Football (FIFA) to sponsor...

Read Time:1 Minute, 46 Second

Campaigns Featured News Videos

PGA TOUR Superstore New Multimedia Campaign

Thomas Ng

June 1, 2017

World's Best Golfers Share Favourite Father’s Day Moments Father's Day has a special meaning to most, and for PGA TOUR athletes it's no different. In...

Read Time:2 Minute, 51 Second

Advertising Campaigns Featured News Videos

New Amsterdam Vodka Launches New Ad Campaign

Joshua Hughes

June 1, 2017

Fastest-growing vodka brand in the U.S. looks to celebrate those who give 110% every day New Amsterdam Vodka launches a major consumer campaign today, “Pour...

Read Time:1 Minute, 11 Second

Featured Marketing News

Tomahawk electric car set for 2018 production

Thomas Ng

May 31, 2017

Contender for Fastest Supercar in the World The Tomahawk's wide body design and sharp aggressive lines commands power with an impressive 0-60 mph in 2...

Read Time:1 Minute, 34 Second

Industry Public Relations

WPP invests in digital content producer 88rising

Joshua Hughes

May 31, 2017May 3, 2018

Strategic Investment Catering to the Asian Millennial Market 88rising has branded and sponsored content deals with companies such as adidas, Maybelline and Revolve, an online...

Read Time:1 Minute, 27 Second

Campaigns Featured News

OUTFRONT Media brings Indonesia tourism campaign to U.S.

Olivia Pearce

May 31, 2017May 31, 2017

Times Square Placement Allows Maximum Exposure of Wonderful Indonesia Campaign to New Yorkers OUTFRONT Media Inc. recently expanded partnership with the official Indonesian Ministry of Tourism,...

Read Time:1 Minute, 38 Second

Industry News Public Relations

Ogilvy & Mather and Greenpeace create gravity defying installation

Joshua Hughes

May 31, 2017May 31, 2017

To Rally Public Against Global Warming Ogilvy & Mather (O&M) and Greenpeace Australia recently erected an interactive climate change exhibit in Sydney to raise awareness...