Read Time:1 Minute, 29 Second

Hot Wheels Unveils “Challenge Accepted” Brand Campaign

September 11, 2017

New Marketing Efforts Embrace Growth Mindset to Communicate Fundamental Benefits of Hot Wheels Play Directly to Parents Mattel, a global learning, development and play company,...

Read Time:2 Minute, 35 Second

Branding Featured News

Four Seasons Launches First Pop Down

Olivia Pearce

September 11, 2017September 11, 2017

Takeover event showcases Four Seasons creativity and artistry in unexpected downtown Toronto location, marking first in a global series With all eyes on Toronto during...

Read Time:1 Minute, 23 Second

Industry Public Relations

Alaska Airlines names Diana Birkett Rakow VP of external relations

Anisha Kapoor

September 11, 2017September 11, 2017

Alaska Airlines' board of directors has elected Diana Birkett Rakow Vice President of External Relations, leading the airline's government affairs, corporate communications and community relations...

Read Time:1 Minute, 31 Second

Branding Featured News

Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries

Olivia Pearce

September 8, 2017April 26, 2018

Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty The brand was launched in an unprecedented 1,600...

Read Time:3 Minute, 1 Second

Industry Public Relations

Boeing Names Musser to Top Communications Post

Anisha Kapoor

September 8, 2017September 8, 2017

Boeing has named Phil Musser as the company's next Senior Vice President of Communications, succeeding Tom Downey Downey has announced plans to step down from...

Read Time:2 Minute, 37 Second

Featured Marketing News

Toys”R”Us Unwraps The 2017 Holiday Hot Toy List

Thomas Ng

September 7, 2017

Brand Celebrates 20th Anniversary of the Only List that Matters with Geoffrey's Top 20, New Services and More Toys"R"Us today unveiled its 2017 Holiday Hot...

Read Time:1 Minute, 32 Second

Featured Marketing News

Chow Tai Fook and DFS Dazzle Hawaii with Sparkling Event

Olivia Pearce

September 7, 2017September 7, 2017

Chow Tai Fook, the Hong Kong Main Board listed jewellery company with 88 years of heritage, held the first VIP event in its first-ever branded...

Read Time:2 Minute, 23 Second

Advertising Featured News Videos

Bud Light Kicks-Off The NFL Season With New Ad

Joshua Hughes

September 7, 2017

Official Beer of the NFL Introduces the Bud Light Touchdown Glass at Patriots Opener to Commemorate Super Bowl LI Victory With the 2017 NFL season...

Read Time:2 Minute, 3 Second

Mountain Dew launches “The Walking Dead Encounter” AR App

Thomas Ng

September 6, 2017

AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of "The Walking Dead" The partnership includes the launch of...

Read Time:2 Minute, 11 Second

Branding Featured News

iQIYI Ropes in Youth Idol Kris Wu in New Brand Strategy

Thomas Ng

September 6, 2017

iQIYI, a leading online video and entertainment service provider in China, today announced that it has appointed Kris Wu, a popular idol in the country,...

Read Time:2 Minute, 30 Second

Branding Featured News

Iconic Astir Palace will become first Four Seasons Hotel in Greece

Olivia Pearce

September 6, 2017

Four Seasons Astir Palace Hotel Athens to open following extensive renovations to existing property Four Seasons Hotels and Resorts, a leading luxury hospitality company, and...

Read Time:1 Minute, 4 Second

Advertising Featured News Videos

Toyota Camry Evokes Emotion with Sensations

Joshua Hughes

September 5, 2017September 5, 2017

Toyota has rolled out a campaign around its 2018 Camry which entails such elements as digital, print, broadcast, social, outdoor, and cinema. Toyota has launched...