World Branding Forum

Sainsbury’s Celebrates ‘Every Bit of Christmas’ in this Year’s Christmas Campaign

December 14, 2017December 15, 2017

2017 Christmas Campaign Highlights Sainsbury’s Year-Round 'Living Well' Campaign Sainsbury’s has unveiled its Christmas advertising campaign which is a change in direction from the ‘Christmas...

Read Time:1 Minute, 29 Second

Featured Marketing News

British Airways Gears Up for Christmas Getaway

December 14, 2017February 5, 2018

Dedicated Christmas channel on British Airways' in-flight entertainment system called ‘Festive Cheer’ showing a number of classic Christmas films British Airways is gearing up for...

Read Time:1 Minute, 53 Second

Heathrow Christmas Ad Features Lovable Bears Doris and Edward Bair

December 14, 2017June 13, 2023

Heart-warming Heathrow Christmas Ad Reveals the Story Behind Airports’ Much-Loved Mr and Mrs Bair Heathrow unveiled its second-ever Christmas advert, showing the 50-year-long love story of Doris...

Read Time:1 Minute, 16 Second

Industry Marketing

Four Golds for Ogilvy China at Campaign Asia 2017 Greater China Awards

December 14, 2017December 15, 2017

Campaign Asia announced the winners of the Agency of the Year 2017 Greater China Awards in Shanghai; Ogilvy China Bags Four Golds Ogilvy China took...

Read Time:2 Minute, 42 Second

John Lewis’ 2017 Christmas Ad Campaign Features ‘Moz the Monster’

John Lewis launched its 2017 Christmas advertising campaign ‘Moz The Monster’ on its website, social media channels and in its shops across the UK Set...

Read Time:1 Minute, 48 Second

Marks and Spencer Presents ‘Paddington And the Christmas Visitor’

Marks and Spencer Partnering together with Paddington for a family-focused campaign ahead of the release of Paddington 2 This festive season, Marks and Spencer has...

Read Time:1 Minute, 14 Second

Featured Marketing News

Travelzoo and Disney Offer Exclusive Live View of Christmastime Parade

'Tis the Season to Celebrate With Travelzoo and Disney on Facebook Live Travelzoo, a global publisher of exclusive offers and experiences for members, will broadcast...

Read Time:1 Minute, 51 Second

Industry Marketing

IDG Communications Names New President for US and International Companies

Charles Lee as President, U.S. and York von Heimburg as President, International for IDG Communications International Data Group announced that Charles Lee will assume the role...

Read Time:2 Minute, 18 Second

The Foundation for a Better Life Pass It On Campaign Spotlights Three Young Women

December 12, 2017December 13, 2017

Young, Confident and Leading Boldly, Malala Yousafzai, Grace VanderWaal, and Sarah Greichen Chosen as Fresh New Faces of Most Successful Public Service Campaign in History...

Read Time:2 Minute, 39 Second

Dell and Lonely Whale Call Cross-Industry Group Against Marine Litter

December 12, 2017December 13, 2017

Consortium of Companies Including General Motors, Trek Bicycle, Herman Miller, Interface, Van de Sant, Humanscale and Bureo to Scale the Use of Ocean-Bound Plastics Convened...

Read Time:2 Minute, 5 Second

Kraft #FamilyGreatly Campaign Highlights Modern Parental Pressure