Branding Featured News Diet Coke Rebrands with Refreshing New Look and Flavours Olivia Pearce January 11, 2018February 5, 2018 New-Generation Millienials Become Target of the Diet Coke Modernisation The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and...
Featured Industry News Ogilvy & Mather Reclaims World’s Most Effective Effie Title Anisha Kapoor April 29, 2016April 29, 2016 Ogilvy & Mather has secured the top global ranking for 2016 by grabbing more Effie awards than any other agency in the past 12 months—320 Effies....
Branding Campaigns Featured News Public Relations W Hotels Worldwide Kicks-off 18 Months of Electronic Music Olivia Pearce November 28, 2014July 4, 2023 The W brand is amping up its guest experience programme with performances by some of the DJ industry’s hottest talents at W Hotels across Europe....