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Planters Takes Alex Rodriguez to the Big Game
Planters gets ready for crunch time at the Super Bowl with a campaign featuring baseball legend, Alex Rodriguez, and mascot, Mr. Peanut.
Planters will debut...
Kraft Cuts the Fuss Out of Thanksgiving Dinner
Available in stores, Kraft has rolled out a macaroni and cheese offering to take the stress out of kids’ dinners at the Thanksgiving table.
Kraft...
Planters Releases #SaveYourNuts Push for Men
Planters and mascot, Mr. Peanut, have created a campaign focused on men’s health. Titled #SaveYourNuts, the push features a tutorial video.
Snack giant, Planters and...
MSL Expands Footprint in ASEAN Countries by Rebranding Operations
Rebranding by MSL in Malaysia and Indonesia Highlights Commitment to Fast-Growing Region
MSL, in conjunction with Publicis One, announced the expansion of the MSL brand...
Warc Reveals the Winners for Effective Use of Tech
The Warc Media Awards winners for Effective Use of Tech have been unveiled; Cancer Research UK, Old Spice, and Headspace take Gold.
Warc has unveiled...
Burger King Reveals Cheesy Surprise for Christmas
Due to popular demand, Burger King has made a Cheesy Tots comeback in time for the holiday season to reward its brand loyalists.
Burger King is...
Gevalia Kaffe Debuts Fresh Special Reserve Line in US
Owned by The Kraft Heinz Company, Gevalia Kaffe, has launched a new Special Reserve line of coffee for America featuring four varieties.
Gevalia Kaffe, under...
Cracker Barrel Cheese Scores Flavour with Mac
The advertising push for the brand’s Cracker Barrel Macaroni & Cheese entails television, digital, social, and in-store components.
Cracker Barrel, under Kraft Heinz, has rolled...
Hasbro Celebrates World Monopoly Day for 81st Bash
Ushering in the roll-out of ‘Monopoly Empire,’ anniversary festivities begin on 19 March using social media and activations
Marking its 81-year heritage, Hasbro is commemorating...
Kraft’s Mac & Cheese Debuts Reinvented Blue Box
Calling it the world’s largest blind taste test, the brand changed the product’s recipe in 2015 and sold 50 million boxes
Kraft Heinz has launched...
Sexy Hair Resurrects Cool with James Dean Tie-Up
The partnership pays homage to the icon’s brooding look and includes a multi-tiered marketing campaign to support the movement
Professional haircare brand, Sexy Hair, has...
Air Wick Refreshes Old Memories in New Homes
The brand has launched Give the Gift of Home to celebrate the role of scent and memories through its new Life Scents holiday collection
Air Wick...
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Savoring the Sizzle and Drizzle with Graza New Mini Cookbook
Graza, renowned for its unique squeeze bottle design, is making waves beyond its iconic packaging. Collaborating with James Beard Pastry Chef finalist Natasha Pickowicz,...
