World Branding Forum

Thai Airways launches ROP campaign with Wunderman Thompson

April 27, 2020

Thai Airways International Public Company Limited, a winner of the World Branding Awards, collaborated with Wunderman Thompson to launch the “Thai Stay Home Miles Exchange”...

Read Time:3 Minute, 11 Second

Branding Featured News

Hershey announces its commitment to production of disposable facemasks

April 27, 2020

The Hershey Company has announced that it is committing US$1 million/£803k to acquire, install and staff a new manufacturing line dedicated to the production of...

Read Time:2 Minute, 10 Second

Coca-Cola goes dark to redeploy ad spending to supply healthcare workers

April 27, 2020April 27, 2020

Coca-Cola channels millions in marketing spending to support Covid-19 relief The Coca-Cola Company, a winner of the World Branding Awards, is using its marketing resources to support...

Read Time:2 Minute, 23 Second

April 27, 2020April 27, 2020

John Lewis reopens textiles factory to make gowns for the NHS

Eliza Jane

John Lewis reopens its Lancashire textiles factory to make gowns for the NHS and donates over 20,000 meters of fabric for scrubs John Lewis has...

Read Time:3 Minute, 4 Second

Industry News

Publicis Groupe promotes Justin Billingsley as Global CMO

Anisha Kapoor

April 27, 2020

Public relations agencies company, Publicis Groupe has announced that Justin Billingsley is stepping up to the new role of Global Chief Marketing Officer (CMO). In this...

Read Time:2 Minute, 14 Second

Facebook announces investment in India’s Jio Platforms Limited

Thomas Ng

The Kabir family’s textile factory in Delhi has operated since 1969. Now they use Facebook, Instagram and WhatsApp to reach new customers Facebook has announced...

Read Time:2 Minute, 21 Second

Branding Featured News

Rolls-Royce presents the first ‘Inspiring Greatness’ interview series

Eliza Jane

Inspiring greatness lies at the very heart of Rolls-Royce Motor Cars’ brand ethos. From hand-building the epitome of true luxury to engaging and servicing the...

Read Time:3 Minute, 23 Second

Budweiser partners Salvation Army for its”whassup” PSA campaign

Budweiser PSA reminds America to check-in and say “whassup” to loved ones during quarantine Budweiser has unveiled a contemporary and timely version of its iconic...

Read Time:1 Minute, 22 Second

Branding Featured News

L’Occitane Group joins ‘One Planet Business for Biodiversity’ coalition