Read Time:2 Minute, 46 Second

Michael Kors announces the launch of its new employee-led campaign

October 5, 2020

Michael Kors leans into the spirit of community for its Watch Hunger Stop 2020 Campaign, entitled 'Food is Love - Share Your Heart' Michael Kors...

Read Time:2 Minute, 14 Second

Campaigns Featured News

P&G Professional develops a new cleaning guide for drivers with Lyft

Olivia Pearce

October 5, 2020

P&G Professional's partnership with Lyft provides cleaning and disinfectant products for drivers P&G Professional company, the away-from-home division of Procter & Gamble, has announced a...

Read Time:1 Minute, 31 Second

Branding Featured News

Hisense announces global partnership with Fnatic Esports Organisation

Olivia Pearce

October 2, 2020

The two companies will produce a variety of content, including product reviews, video collaborations and social engagement, each featuring Hisense appliances and Fnatic's prominent teams...

Read Time:3 Minute, 27 Second

Industry News

Havas Creative North America appoints Claire Telling as CPO

Anisha Kapoor

October 2, 2020

Grace Blue North America CEO steps into a new role at Havas Creative North America to drive meaningful candidate-centric recruiting with a strategic focus on...

Read Time:3 Minute, 41 Second

Featured General News

Purina to invest USD 450 million in new pet food plant in the US

Anisha Kapoor

October 2, 2020

Purina's new operations will be designed with sustainability at the forefront, including a commitment to send zero waste for disposal, and production processes designed to...

Read Time:2 Minute, 23 Second

Campaigns Featured News

IKEA sets to remove non-rechargeable alkaline batteries by 2021

Eliza Jane

October 1, 2020June 14, 2023

IKEA wishes to inspire consumers who need to frequently use batteries to make a switch to rechargeable batteries Following furniture brand, IKEA’s commitment to inspire...

Read Time:2 Minute, 30 Second

Branding Featured News

Nestlé announces the launch of plant-based Nesquik in Europe

Olivia Pearce

October 1, 2020

The recent launches all underline Nestlé's increased focus on tasty, authentic plant-based food and beverages as consumers look at different ways to enjoy and balance...

Read Time:2 Minute, 3 Second

Advertising Featured News

Corona shares Bad Bunny’s optimistic take on La Vida Más Fina

Olivia Pearce

October 1, 2020

"La Vida Más Fina" is the first campaign designed to unite the Corona brand family and celebrate a modern expression of the Corona lifestyle and...

Read Time:1 Minute, 35 Second

Featured Marketing News

SHEIN partners PayBright to offer flexible plans to Canadian consumers

Olivia Pearce

October 1, 2020

SHEIN joins a growing roster of retail brands now offering PayBright's flexible Pay in 4 payment plans as an alternative to traditional credit cards PayBright,...

Read Time:2 Minute, 47 Second

Advertising Featured News

Fastrack and Lowe Lintas features Ananya in its latest ad campaign

Olivia Pearce

September 30, 2020

Fastrack's film conceived by Lowe Lintas Bangalore is a youthful, high-fashion interpretation of what it means to be a Diva among Gen Z It shows...

Read Time:2 Minute, 25 Second

Advertising Featured News

Swiggy’s latest ads celebrates India’s passion for food and cricket

Eliza Jane

September 30, 2020

Conceptualised by Lowe Lintas, Swiggy's multilingual campaign emphasizes the brand’s commitment to serving safe and hygienic food to its customers Swiggy has been delivering memorable...

Read Time:1 Minute, 31 Second

Branding Featured News

Purina launches world-first recyclable flexible pouch for wet pet food

Olivia Pearce

September 30, 2020

Purina is introducing the first mono-material retort pouch in the pet food industry, leading in pet food packaging innovation Purina has launched a first-of-its-kind recyclable...