PEUGEOT selects Omnicom as its global creative agency of record

Following a global tender, automotive manufacturer, PEUGEOT has selected O.P.EN, a bespoke agency specially created on an innovative model by Omnicom Group, in order to support the brand in its advertising and marketing communications from 1 January 2021.

PEUGEOT is initiating a new creative partnership with O.P.EN – Omnicom for PEUGEOT Engine – with an unprecedented operating model: an agency exclusively dedicated to the brand, a gateway to Omnicom’s world-class specialised skills depending on the project: marketing intelligence, communication strategy, creativity, technology, innovation and activation, and direct access to the best creative talents and precision marketing of the worldwide Omnicom network, to bring expertise and cover the Brand’s activities in each of its local markets.

This global collaboration, initially for three years, marks a new era to contribute to PEUGEOT’s growth plans worldwide. “O.P.EN will support us in order to accelerate the transformation of our Brand.

By leveraging the best talents and the most efficient technologies from OMNICOM wherever they are located, PEUGEOT will benefit from a new, integrated, informed and internationally-focused agency model” explains Thierry Lonziano, Marketing & Communication Director of PEUGEOT.

PEUGEOT led this search and selection with the support of The Observatory international (Paris office), a global leader in marketing management consulting. The consulting firm is also a strategic partner to the WFA (World Federation of Advertisers) for the marketing management optimisation category.

“Empowered by a strong Brand heritage, PEUGEOT aims to accelerate its international development, the digitisation of customer journeys, online sales and new mobility usages. O.P.EN is a new agency model that will clearly support us in achieving our objectives with an innovative model”, said Jean-Philippe Imparato, CEO of the PEUGEOT brand.

“We are thrilled and honoured to partner with the iconic PEUGEOT brand to jointly write the next chapter with a focus on innovation and global growth,” comments Jean Marie Prenaud, Senior Vice President, Omnicom.

PEUGEOT would like to thank BETC and Havas who have been supporting the brand for more than 30 years. They have contributed greatly, through their creative talent, strategic relevance and transformative energy, to position the Brand where it is today.