News Archives | World Branding Forum

Read Time:1 Minute, 27 Second

The enhancements lined by the brand up are aimed at creating transformative moments, lifetime memories, and meaningful stories Princess Cruises has rolled out The Come...

Read Time:1 Minute, 6 Second

Advertising Featured News

Burger King Crowns Old Classic with Fresh Twist

Deborah Joy Peter

January 27, 2016January 27, 2016

The new release is available for a limited period at participating restaurants nationwide. The promotion is a twist on an old classic Expanding on its...

Read Time:1 Minute, 33 Second

Branding Featured Marketing News

Red Bull Races to the Tracks for New Rallycross Season

Olivia Pearce

January 27, 2016January 27, 2016

The team again takes racing to the fans with purpose-built racetracks in unexpected settings convenient to major markets The Red Bull Global Rallycross is taking...

Read Time:1 Minute, 13 Second

Featured News Public Relations Technology

Grey Builds Mobile Muscle with ArcTouch Takeover

Thomas Ng

January 27, 2016January 27, 2016

The move enhances Grey’s ability to drive creative thinking leading to big platform ideas true to its Famously Effective mission Global marketing communications shop, Grey...

Read Time:1 Minute, 26 Second

Branding Campaigns Featured News Videos

Persil Prepares for Super Bowl Debut of ProClean

Olivia Pearce

January 26, 2016March 22, 2016

The TVC will feature the brand's stain-fighting champ—ProClean. Premiering on 7 February 2016, its prologue is available for viewing Henkel is set to launch its...

Read Time:1 Minute, 8 Second

Advertising Featured News Videos

Snickers Makes Grand Entrance with Big Game Teaser

Joshua Hughes

January 26, 2016January 26, 2016

The first blush of an entire series, the clip features a hungry ‘Marilyn Monroe’ preparing to reprise her iconic Happy Birthday performance Mars Chocolate has...

Read Time:1 Minute, 31 Second

Branding Featured News

Disney Injects Life into Toys with Bandai Tie-Up

Deborah Joy Peter

January 26, 2016January 26, 2016

The corresponding merchandise collection draws inspiration from the upcoming animated Finding Dory sequel launching in June 2016 Disney Consumer Products and Bandai have partnered to...

Read Time:1 Minute, 38 Second

Featured Marketing News

Hyatt Centric Breaks New Ground with Expansion

Anisha Kapoor

January 26, 2016January 27, 2016

This year, the hospitality giant will launch five new bespoke properties to cover the markets of Uruguay, Japan, and the United States Hyatt Hotels has...

Read Time:1 Minute, 27 Second

Advertising Featured News Videos

Butterfinger Matches Boldness to Super Bowl Standards

Joshua Hughes

January 25, 2016January 25, 2016

The brand will cover fines up to $50,000 to celebrate the freedom of expression by Super Bowl players during the Big Game’s pro season Nestlé’s...

Read Time:1 Minute, 0 Second

Branding Featured News

Columbia Sportswear Inks Partnership with Man-U

Olivia Pearce

January 25, 2016January 25, 2016

As official sponsor, it will design dual-branded outerwear for various extreme sports activities with the collection set to launch in autumn Columbia Sportswear has been...

Read Time:1 Minute, 48 Second

Branding Featured News

Starwood’s St. Regis Heads to The Palm in Dubai

Deborah Joy Peter

January 25, 2016January 25, 2016

The property will feature as a 52-storey hotel offering 289 rooms and suites spanning the first 18 floors and 504 luxury apartments Starwood Hotels &...

Read Time:1 Minute, 43 Second

News Public Relations

Weber Shandwick Unveils Key Healthcare Appointments

Thomas Ng

January 25, 2016January 25, 2016

The move includes the elevation of five leads of the firm’s wellness business to spruce up the network's healthcare strategy and solutions Weber Shandwick has...