News Archives | World Branding Forum

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The spot endeavours to connect travellers with dream getaways as well as holiday-planning convenience via the brand’s website UK-based online travel assist service, Traveleze, is...

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Branding Featured News Videos

Visit California Debuts Dream365TV Video Hub

Deborah Joy Peter

March 17, 2016March 17, 2016

The platform has grown into a video programming network designed to offer alternative perspectives on The Golden State Visit California has launched its online video hub, Dream365TV. Home to...

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Branding News Public Relations

Weber Shandwick Lands Columbia University Partnership

Olivia Pearce

March 17, 2016March 17, 2016

The tie-up will see collaborations with Columbia University to develop innovative solutions which address specific client challenges Weber Shandwick has joined the Affiliates Program at Columbia University's Data Science...

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Essence Elevates Nick Byrd to Global CFO Role

Thomas Ng

March 17, 2016March 17, 2016

Effective immediately, he will continue to work out of Essence's San Francisco office and reports to Global CEO, Christian Juhl Global digital agency, Essence, has promoted Nick Byrd...

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Branding Featured News Videos

Tru by Hilton Brand Breaks Ground in Georgia

Deborah Joy Peter

March 16, 2016March 16, 2016

At least 189 deals are in the works. When finished, the facility will provide smart lodging and re-imagined public spaces Hilton Worldwide has broken ground on its...

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Advertising Featured News Videos

Harley-Davidson Revs Up Brand Experience with Global Push

Joshua Hughes

March 16, 2016March 16, 2016

The will run throughout the year to entail activations at South by Southwest as well as the brand’s strategic UFC partnership Harley-Davidson has rolled out...

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Branding Featured News

The Ritz-Carlton Travels to the Shores of Bermuda

Olivia Pearce

March 16, 2016March 16, 2016

The Ritz-Carlton Reserve resort will operate under a management agreement with George's Bay Hotel and George's Bay Residences Premier hospitality giant, The Ritz-Carlton, has set in motion...

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FleishmanHillard Names NFL’s Joe Browne to Its IAB

Anisha Kapoor

March 16, 2016March 16, 2016

He will bolster FH’s sports practice that supports over 75 global clients via investments to build business, protect reputation, and more FleishmanHillard has named as...

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Branding Campaigns Featured News

Parlux and Kenneth Cole Pick Up Heroic Scent

Olivia Pearce

March 15, 2016March 15, 2016

The marketing campaign behind the fragrance has taken to promoting the importance of courage, kindness, and integrity Global beauty brand, Parlux, in partnership with American...

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Branding Featured News

British Airways Psyched Over Hypnotherapy Deal

Deborah Joy Peter

March 15, 2016March 15, 2016

The initiative emphasises the brand’s commitment to key airline firsts and a huge breadth of content on its High Life channel British Airways has added...

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Advertising Featured News

TBWA Elevates Niemcewicz to MD for Engage

Joshua Hughes

March 15, 2016March 15, 2016

She was previously Client Service and Relations lead, and headed growth and digital strategic vision for a key sports retail client TBWA has promoted Lauren Niemcewicz to...

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Marketing News Technology

Gain Theory Beefs Up with Twin Appointments

Thomas Ng

March 15, 2016March 15, 2016

The global marketing foresight consultancy has named Earl Potter Senior Partner, Client Development Lead and Jayne Oh Client Engagement Director Potter’s new commission will see...