News Archives | World Branding Forum

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Key executions for the Pacifica include a series of 30-second television and online spots including Brand Dad, Tennis, One on One Time, and more. Chrysler...

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Featured Marketing News

Wayfair Hits Homerun with Outdoor Menu Expansion

Deborah Joy Peter

April 11, 2016April 11, 2016

The brand’s first outdoor print catalogue has made its way into homes and features an assortment of furnishings and décor. Online home furnishings giant, Wayfair,...

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Advertising Industry News

Cannes Lions Innovations Names Tamhane to Jury

Joshua Hughes

April 11, 2016April 11, 2016

Gain Theory’s London-based WW COO and EMEA Chief Executive Officer, Manjiry Tamhane has been selected to the Creative Data jury. Cannes Lions Innovation, the specialist event...

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News Public Relations

Cohn & Wolfe Appoints Paul Baeyaert MD for Paris

Anisha Kapoor

April 11, 2016April 11, 2016

PR veteran, Paul Baeyaert, will leverage his extensive market leadership experience to evolve and expand the agency’s offering. Global communications firm, Cohn & Wolfe, has appointed Paul...

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Branding Campaigns Featured News

Hawes & Curtis Tailors Heritage to Summer Style

Olivia Pearce

April 8, 2016April 15, 2016

British tailor, Hawes & Curtis, has rolled a campaign to support the debut of its upcoming summer collections. Heritage-led, the branding push launches digitally on...

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Advertising Featured News Videos

Mytyres.co.uk Meets Tyre-Changing Season with Deal

Joshua Hughes

April 8, 2016April 23, 2016

Orders via Mytyres.co.uk can be delivered to a customer’s preferred address or to one of more than 2,000 partner fitting stations UK-wide. Mytyres.co.uk, Europe’s largest online...

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Advertising Featured News

Omnicom Launches TBWA\WorldHealth with Callahan to Lead

Deborah Joy Peter

April 8, 2016June 16, 2016

Alongside its local market strengths, all TBWA\WorldHealth offices under Omnicom Health will be linked by TBWA's culture of innovation Omnicom Health Group has combined two...

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News Public Relations

MWWPR Debuts HerVoice to Boost Female Leadership

Anisha Kapoor

April 8, 2016June 16, 2016

The MWWPR platform serves a specialty focus within the brand’s Corporate Reputation practice led by Executive Vice President, Carreen Winters MWWPR has launched HerVoice, a...

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Featured Industry News

Museum of Brands Relocates to New London Home

Olivia Pearce

April 7, 2016June 16, 2016

The Museum is a charity dedicated to educating and entertaining the public on how branding and packaging permeates our lives. The Museum of Brands, Packaging...

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Huawei Debuts P9 in London with New TVC and Global Ambassadors

Thomas Ng

April 7, 2016June 16, 2016

The new commercial stars Hollywood icons Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei P9 series. Created in collaboration with Leica and...

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Featured Marketing News

Women Drive Demand for Lincoln Luxury Vehicles

Joshua Hughes

April 7, 2016June 16, 2016

Lincoln female audience share has grown by more than 11 times the rate of the brand in a decade, twice that of the overall luxury segment....

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Advertising News

Razorfish’s King Lands on Black Enterprise List

Deborah Joy Peter

April 7, 2016June 16, 2016

The annual report by Razorfish identifies women who hold executive roles across well-known global brands and private agencies. Razorfish, part of the Publicis.Sapient network, has...