News Archives | World Branding Forum

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The Johnny Rockets revamp entails a new logo, take-out packaging, wardrobe redesign, interior upgrades, and music remixes. Global restaurant chain, Johnny Rockets, is pulling out...

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Advertising Featured News

Hyundai Signs On with North Freeway for Genesis

Joshua Hughes

April 14, 2016April 22, 2016

North Freeway Hyundai will sell and service the Genesis brand and its luxury vehicles, including the newly unveiled G90 and G80 variants. Hyundai Motor America...

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News Technology

PayPal Grabs UK Shoppers with Online Credit Facility

Thomas Ng

April 14, 2016April 14, 2016

For purchases executed digitally, PayPal consumers can apply for interest-free credit even with transactions valued at £150 or more. In the UK, PayPal has given...

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News Public Relations

Weber Shandwick Shapes Up Content with Mediaco

Deborah Joy Peter

April 14, 2016April 14, 2016

Building on the Weber Shandwick earned engagement expertise, Mediaco offers tailored solutions for specific business challenges. Weber Shandwick has moved to further develop Mediaco, a...

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Advertising Featured News

Montblanc Clocks in with Hugh Jackman for North America

Joshua Hughes

April 13, 2016April 15, 2016

The role will see the Montblanc Man appearing in forthcoming campaigns, acting as official representative for brand events. Montblanc has unveiled its international ambassadorship programme...

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Branding Featured News

Davidoff Debuts Premium Manhattan Luxury Location

Deborah Joy Peter

April 13, 2016April 13, 2016

Davidoff of Geneva – since 1911 marks the brand’s new global retail concept featuring a luxury environment and experience. Davidoff has launched its global Flagship Store and...

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Branding Campaigns Featured News

Rimmel London Names Delevingne Ambassador

Olivia Pearce

April 13, 2016April 13, 2016

The British star is set to feature in a series of upcoming advertising campaigns for the globally-positioned Rimmel London. Rimmel London has introduced a new...

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Marketing News

Coca-Cola Uncaps Female Entrepreneurship with 5by20

Anisha Kapoor

April 13, 2016April 22, 2016

The 5by20 initiative by Coca-Cola has reached a total of more than 1.2 million female entrepreneurs across 60 countries since its 2010 launch. Coca-Cola has...

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Branding Featured News

British Airways Lifts Off with San Jose Launch Promo

Olivia Pearce

April 12, 2016April 12, 2016

In conjunction with the San Jose push, the airline’s customers stand to return tickets for two to the aforementioned destination. British Airways has kick-started a...

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Advertising Featured News Videos

HelloFlo Tackles Spotting with Sisterly Help

Deborah Joy Peter

April 12, 2016April 12, 2016

Titled A Visit from Aunt Flo, the HelloFlo commercial addresses the highs and lows of menstruation using a comical character. HelloFlo has rolled out an...

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Advertising Featured News Videos

Cracker Barrel Cheese Scores Flavour with Mac

Joshua Hughes

April 12, 2016April 12, 2016

The advertising push for the brand’s Cracker Barrel Macaroni & Cheese entails television, digital, social, and in-store components. Cracker Barrel, under Kraft Heinz, has rolled...

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Featured Marketing News

Lysol Finds a Hero in Larter as Brand Ambassador

Thomas Ng

April 12, 2016April 12, 2016

The actress has signed on as spokesperson for Lysol Disinfectant Spray and will represent the brand in a nationwide campaign. Lysol, an RB brand, is...