News Archives | World Branding Forum

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SC Johnson UK was recognised as one of the 50 best medium-sized companies in the United Kingdom, ranking 46th on the list. Home-care giant, SC...

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Branding Campaigns Featured News

Budweiser Brings New Six-Pack to Rio 2016 Olympics

Olivia Pearce

April 27, 2016June 13, 2023

A few athletes will feature in a national Budweiser television spot slated to premiere in June and air during the Rio 2016 Olympics broadcast. Anheuser-Busch...

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Featured Marketing News

Sacramento Kings Scores Slam-dunk with New Identity

Anisha Kapoor

April 27, 2016April 27, 2016

The Sacramento Kings emblem has been re-imagined to reflect the civic and franchise pride which has lasted an entire generation. The Sacramento Kings have unveiled...

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Advertising Featured News

Wunderman New York Names Sami Thessman CCO

Deborah Joy Peter

April 27, 2016April 27, 2016

In his role at Wunderman New York, he will head accounts including United Airlines, Coca-Cola, E*TRADE, and Isle of Capri. Wunderman has appointed Sami Thessman...

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Advertising Industry News

Lions Health Partners with RB to Tackle Air Pollution

Joshua Hughes

April 27, 2016April 27, 2016

The Lions Health Innovation Hack will gather entrepreneurial minds to pioneer innovations that protect children from the effects of pollution. Lions Health has signed on...

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Branding Featured News

Tokyo 2020 Debuts Chequered Emblems for the Olympics

Olivia Pearce

April 26, 2016April 27, 2016

The new logos are immediate substitutes for the original Tokyo 2020 design which was pulled due to allegations of plagiarism. Tokyo 2020 has released the...

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Advertising Featured News Videos

PepsiMoji Extends Global Footprint with #SayItWithPepsi

Joshua Hughes

April 26, 2016April 26, 2016

The brand has created hundreds of proprietary PepsiMoji characters to support various themes including food, sports, travel, and music. Pepsi has expanded its global PepsiMoji...

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Escalade Sky Captain Sees Conversion to Piano Edition

Thomas Ng

April 26, 2016April 26, 2016

Dubbed the Piano edition, the launch follows the updates made to the Escalade Sky Captain whose re-imagination was unveiled last fall. Vehicle conversion company, Lexani...

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Branding Featured News

Grand Nikko to Launch Pilot Property in Tokyo’s Daiba

Deborah Joy Peter

April 26, 2016April 26, 2016

The new property is scheduled to re-open on 1 July 2016 as Grand Nikko Tokyo Daiba, Japan’s first Grand Nikko branded hotel. Hospitality management group,...

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Branding Campaigns Featured News Videos

Command Marks 20th Year with MC Hammer Collaboration

Olivia Pearce

April 25, 2016April 25, 2016

Its first celebrity partnership, the Command push aims to empower consumers to put away the toolbox and eliminate wall damage. 3M-owned home decorating solutions provider,...

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Advertising Featured Industry News

Lions Entertainment at Cannes Lions to Boost Music Industry

Joshua Hughes

April 25, 2016April 25, 2016

June 2016 will see a host of music moguls, artists, and labels take part in line with the newly launched Lions Entertainment in Cannes. The Cannes...

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Featured Marketing News

Skechers Strikes Men’s Collections Deal with Howie Long

Anisha Kapoor

April 25, 2016April 25, 2016

The new spokesman will appear in a Skechers campaign promoting the footwear brand’s comfortable and stylish men’s collections. Skechers is set to partner with Pro Football...