News Archives | World Branding Forum

May 25, 2016May 25, 2016

In her new role at Lightspeed, she will oversee growth strategy, client management, and operational plans across the aforementioned region. Lightspeed Group, under WPP network,...

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Swarovski Debuts #HowYouSayIt with Karlie Kloss

Olivia Pearce

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The new #HowYouSayIt social campaign by Swarovski encourages participants to share a video pronouncing said name on Instagram. Swarovski has named supermodel and internet sensation,...

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Effies UK Names MullenLowe 2016 Agency of the Year

Joshua Hughes

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The latest installation marks the arrival of the Effies in the United Kingdom, where 11 contenders walked away with trophies. The Effies programme for the...

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Papa John’s Shoots Out Fresh Classics with Paul George

To promote Papa John’s new burger-pizza menu, the All-Star Paul George appears in a video where he shows the boss how to dunk. Papa John’s...

Read Time:1 Minute, 41 Second

Apple Takes iOS Design and Development Accelerator to Bengaluru

Thomas Ng

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The facility provides support on Swift, the intuitive programming language to build apps for the iOS, Mac, Apple TV, and Apple Watch. Apple has rolled out...

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Groupon Sells Experiences with New Ad Campaign

Joshua Hughes

The Groupon push runs throughout the remainder of the year. The pilot spot highlights the differences between the haves and have-dones. Groupon has launched a...

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Zappos.com Stirs Emotions with #ImNotABox

Olivia Pearce

The brand engaged Variable to create Box Home—a short film that captures the emotion and sentiment of the #ImNotABox movement. Zappos.com is uniting its customer service...

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Huawei Celebrates UK Release for P9 Push

Anisha Kapoor

Scarlett Johansson and Henry Cavill appear in the first P9 television commercial produced by global technology brand, Huawei. The United Kingdom will witness this week the first...

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Procter & Gamble Engages Flywheel Sports for Tide and Downy

Participants will gain insight on how the new release by Tide and Downy eliminates odours and helps prevent them from returning. To kick off the...

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Duracell Powers Stay Connected with Jann Arden Partnership