News Archives | World Branding Forum

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The automotive guru stars in a Chevron push spotlighting the pros the Techron’s Complete Fuel System Cleaner and Fuel Injector Cleaner. Chevron has named Lauren Fix...

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Featured Industry News

TBWA Appoints Erik Vervroegen to Creative Dual Role

Anisha Kapoor

June 15, 2016June 16, 2016

Vervroegen's comeback to TBWA celebrates his appointment as ECD for TBWA\Chiat\Day and Global Head of Art for TBWA\Worldwide. TBWA has hired Erik Vervroegen (pictured) as Executive...

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Apple Unveils Biggest Release with iOs 10 Preview

Thomas Ng

June 14, 2016July 5, 2016

Apple introduces update to Messages, Home app, Photos, Music and News, and opens Siri, Maps, Phone, and Messages to developers. At its Worldwide Developers Conference...

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Branding Featured News

Mars Grows Wrigley Business in the United States

Olivia Pearce

June 14, 2016June 14, 2016

The Wrigley project by Mars includes a 145,000-square-foot expansion to its Yorkville facility, new Skittles lines, and jobs for the community. Wrigley, a subsidiary of...

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Advertising Featured News

Cannes Lions Reveals #SeeItBeIt Class of 2016

Joshua Hughes

June 14, 2016July 5, 2016

Fifteen female creatives from worldwide markets have been selected to form the 2016 #SeeItBeIt group. Their participation is being sponsored. #SeeItBeIt, the initiative by Cannes...

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News Public Relations

5WPR Joins O’Dwyer’s Leading Travel PR Ranking

Deborah Joy Peter

June 14, 2016June 14, 2016

O’Dwyer’s has ranked 5WPR amongst the 20 largest firms in the travel public relations category across the United States for 2016. 5WPR has been named a...

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Microsoft to Acquire LinkedIn for $26.2 Billion in Cash

Thomas Ng

June 13, 2016June 13, 2016

The Microsoft takeover deal will see LinkedIn retain its brand, culture, and independence, with CEO Jeff Weiner still seated at the helm. In line with...

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Featured Marketing News

Perfect365 Engages Laurel DeWitt for Celebrity Looks

Deborah Joy Peter

June 13, 2016July 5, 2016

The MetalChic and Queen styles by DeWitt are free for users, and available under the ‘Brands’ category of the Perfect365 app. Beauty app, Perfect365, utilised...

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Branding Featured News

Prince Hotels Opens Kioicho under The Luxury Collection

Olivia Pearce

June 13, 2016June 13, 2016

A swanky property under The Luxury Collection by Starwood, the new location is situated within the Tokyo Garden Terrace Kioicho. International leisure group, Prince Hotels,...

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Advertising Featured News

Belstaff Unveils SS17 Menswear Collection

Joshua Hughes

June 13, 2016July 5, 2016

Inspired by Bruce Brown's On Any Sunday starring McQueen, the Belstaff collection captures the carefree attitude of men and women. Belstaff, a fashion enterprise steeped in...

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Featured Marketing News Videos

Sony Pictures Releases Angry Birds Preview with Shorts

Deborah Joy Peter

June 10, 2016July 5, 2016

The first of several spots, The Early Hatchling Gets the Worm is voiced by young children and features the iconic characters from Angry Birds. Sony...

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Advertising Featured News Videos

Jockey Promotes Self Expression with #ShowEm

Joshua Hughes

June 10, 2016July 5, 2016

The Jockey push debuts with three heroes proudly clad in the brand’s underwear who will appear in a series of personal videos and portraits. Global underwear...