News Archives | World Branding Forum

Read Time:2 Minute, 41 Second

The latest awards show days honours agencies and campaigns in the Mobile, Media, Innovation, Creative Date, and Cyber Lions segments. Cannes Lions has awarded the 2016...

Read Time:1 Minute, 41 Second

Branding Campaigns Featured News Videos

Foot Locker Launches Draft Push Starring Ben Simmons

Olivia Pearce

June 22, 2016June 22, 2016

The Foot Locker campaign is part of the brand’s ‘Approved’ marketing platform and features two spots starring NBA Draft, Ben Simmons. Foot Locker has rolled...

Read Time:2 Minute, 57 Second

Featured Industry News

Cannes Lions Presents Day Four and Lions Innovation

Anisha Kapoor

June 22, 2016June 22, 2016

Creative Effectiveness, Design, Outdoor, PR, Product Design, and Digital Craft winners were named, and the Lions Innovation started at Cannes Lions. The third awards show...

Read Time:1 Minute, 42 Second

Kiosked Unveils 360 Panorama Experiences at Cannes Lions

Deborah Joy Peter

June 22, 2016June 13, 2023

The Kiosked offering serves as a virtual reality platform for premium publishers and global brands to enhance the consumer experience. Advertising automation provider, Kiosked, has launched 360°...

Read Time:1 Minute, 49 Second

Advertising Featured News

IAA Activates Global Leadership for Two Terms

Joshua Hughes

June 22, 2016June 22, 2016

The team will represent the International Advertising Association (IAA) from the first term beginning in 2016 and the second ending in 2018. During its recent Board...

Read Time:1 Minute, 18 Second

Branding Campaigns Featured News Videos

Sprite Spotlights LeBron James Win with #DapTheKing

Olivia Pearce

June 21, 2016June 21, 2016

Titled #DapTheKing, the social media push by Sprite entails a major consumer engagement component and limited-edition 16-ounce can. Sprite has rolled out a social media...

Read Time:1 Minute, 47 Second

Twitter Tweets Big with London’s Magic Pony Takeover

Thomas Ng

June 21, 2016June 21, 2016

Magic Pony joins Twitter Cortex, a team of engineers, data scientists, and researchers dedicated to building an easily relatable product. Twitter has acquired Magic Pony Technology,...

Read Time:2 Minute, 40 Second

Featured Industry News

Cannes Lions Unveils Winners for Five Categories

Deborah Joy Peter

June 21, 2016June 21, 2016

The Cannes Lions for Direct, Glass, Print & Publishing, Promo & Activation, and Radio have been presented to the respective winners. Cannes Lions has revealed...

Read Time:1 Minute, 5 Second

Advertising Featured News

McCann Names John Mescall Global Creative Council President

Joshua Hughes

June 21, 2016June 21, 2016

The move expands Mescall’s role at McCann and will see him marshal creative resources across all of the group’s regions and disciplines. McCann Worldgroup has...

Read Time:2 Minute, 12 Second

Branding Campaigns Featured News Videos

Visa Hits the Olympic Road with Global Carpool Push

Olivia Pearce

June 20, 2016June 20, 2016

A new direction in its marketing and communications, Carpool by Visa will run globally across all channels, ranging from digital to broadcast. Visa, the exclusive...

Read Time:1 Minute, 56 Second

Featured Marketing News

Ford Escapes with I Love New York Campaign Partnership

Deborah Joy Peter

June 20, 2016June 20, 2016

Titled Escape NYC: An Escape the Room Driving Experience, the event takes place from 23-26 June and celebrates the Ford Escape. Ford and popular experiential...

Read Time:1 Minute, 26 Second

Yahoo! Japan Tackles Text Neck with Smart Stretch 360

Thomas Ng

June 20, 2016June 20, 2016

Smart Stretch 360 by Yahoo! Japan is the first attempt anywhere at a smartphone video which utilises YouTube’s 360-degree video feature. In conjunction with its highly...