News Archives | World Branding Forum

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Samsung will deliver 12,500 Galaxy S7 edge Olympic Games Limited Edition units to all 2016 Olympians—to enhance their Rio experience. Samsung, the worldwide Olympic partner...

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Branding Campaigns Featured News Videos

Schick Combats Shave Irritation with #HydroRescue

Olivia Pearce

July 8, 2016July 8, 2016

Supporting the debut of a new release, Schick will unveil a campaign titled #HydroRescue which shines the spotlight on Robot Razor. Schick Hydro is launching a...

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Apple Introduces Organ Donor Registration to iPhone

Thomas Ng

July 8, 2016July 8, 2016

The new feature by Apple debuts in partnership with Donate Life America, with iPhone users now able to sign up as donors via mobile. Apple...

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Branding Featured News

Ego Soleil Appoints Cody Kennedy Brand Ambassador

Deborah Joy Peter

July 8, 2016July 8, 2016

Ego Soleil considers the Hollywood icon a representative for strong women everywhere. She has been in global advertising campaigns. New York based contemporary fashion label, Ego...

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Advertising Featured News

A+E Networks Inks EMEA Ad Sales Deal with IP Network

Joshua Hughes

July 8, 2016July 8, 2016

A+E Networks will see new partners developed for its channels which reach over 80 million households across EMEA. A+E Networks has scored a strategic Ad...

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Branding Campaigns Featured News

The Body Shop and Tinder Help Reggie Find Love

Olivia Pearce

July 7, 2016July 7, 2016

The campaign by The Body Shop Canada aims to help endangered species find love and protect forests against exploitation and poaching. The Body Shop has...

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Advertising Featured News

Hampton Inn by Hilton Takes the Stairs Approach

Joshua Hughes

July 7, 2016July 7, 2016

The campaign by Hampton Inn by Hilton promotes health awareness by encouraging patrons to use the stairs instead of elevators and win. SilverBirch Hotels &...

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Advertising Featured News

LG Partners with Mirriad for Europe Advertising Push

Deborah Joy Peter

July 7, 2016July 7, 2016

The LG deal will see Mirriad serve as innovative partner to support the existing partnerships with A+E Networks and RTL Group. LG has inked a...

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News Technology

Avast Secures Deal to Acquire AVG for $1.3 Billion

Thomas Ng

July 7, 2016July 7, 2016

Avast is set to purchase all outstanding ordinary shares for $25.00 per share in cash, for a total consideration of approximately $1.3 billion. Security software giant, Avast, has...

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Advertising Featured News Videos

Honda Drives Hispanic Appeal with Ridgeline Push

Joshua Hughes

July 6, 2016July 6, 2016

Designed to target its Hispanic audience, the effort launches the Honda Ridgeline’s sponsorship of the Campeón de Campeones broadcast. Honda is set to debut an...

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Branding Featured News

DeWalt Expands Matt Kenseth’s Motorsports Sponsorship

Olivia Pearce

July 6, 2016July 6, 2016

The partnership between DeWalt and Joe Gibbs Racing will see the sponsorship of driver, Matt Kenseth,broadened to include more races. DeWalt has expanded its partnership with...

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Featured Industry News

Wunderman Names Caspar Schlickum APAC Lead

Deborah Joy Peter

July 6, 2016July 6, 2016

He joins Wunderman from Xaxis, a global digital media agency where he served as Chief Executive Officer for the EMEA region. Wunderman has named Caspar...