News Archives | World Branding Forum

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The re-imagined Crystal Cruises website and its content walk travellers through vacation planning and discovery with easy-to-use tools. Crystal Cruises has redesigned its website to...

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Grey Group Unveils Maruri Takeover in Ecuador

Deborah Joy Peter

August 9, 2016August 9, 2016

The full-service agency has had a partnership with global marketing communications network, Grey Group, since the early 1990s. Grey Group has acquired a majority stake...

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Bridgestone is Built to Perform for the Olympics

Joshua Hughes

August 8, 2016August 8, 2016

Entitled Built to Perform, the Bridgestone campaign depicts the many parallels between elite athletic performance and the brand’s innovation. Bridgestone Americas is celebrating the Rio 2016...

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Subway Packs Punch into Sandwiches with Rebrand

Olivia Pearce

August 8, 2016August 8, 2016

The strategic move by the food chain follows the recent enhancements made to its menu and Subway Digital launch from earlier in the year. Global...

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Huawei Wants to See India in Black and White

Deborah Joy Peter

August 8, 2016August 8, 2016

The Huawei My City in Black and White initiative aims to inspire photo aficionados to get outdoors and capture the essence of their city. Huawei...

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LG Goes Mobile with Joseph Gordon-Levitt

Thomas Ng

August 8, 2016August 8, 2016

HITRECORD will develop a creative for the upcoming LG V20 debut —a move motivated by success of the first tie-up, In-Between Moments. LG Electronics MobileComm...

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Featured Industry News

William Hill Partners with Chelsea Football Club

Deborah Joy Peter

August 5, 2016August 5, 2016

Per the tie-up, William Hill will have a presence on Chelsea Football Club’s pitch-side advertising boards and across its digital platforms. William Hill has signed a strategic three-year partnership...

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Branding Campaigns Featured News

Bebe Jazzes Up for Autumn with Fall Escape Push

Olivia Pearce

August 5, 2016October 10, 2016

The push aims to enhance the bebe shopping experience by presenting a broader range that appeal to a fashion-forward clientele. Fashion retailer, bebe, has adopted a fresh approach...

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Featured Marketing News

H&M Reaches Out with Buy Home, Give Home Effort

Anisha Kapoor

August 5, 2016August 5, 2016

For every H&M Home item purchased from 4-18 August 2016, the brand will donate goods to families in need and at-risk children. H&M has rolled...

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Advertising Campaigns Featured News

I.N.C. Campaign Celebrates Iris Apfel Emojis

Joshua Hughes

August 5, 2016August 5, 2016

The exclusive fall push with Macy’s has launched a corresponding Snaps-designed emoji keyboard inspired by campaign star, Iris Apfel. I.N.C International Concepts, exclusively at Macy’s,...

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Honda Unleashes the Power of the Ridgeline

Joshua Hughes

August 4, 2016August 4, 2016

Developed by stop-motion artist, PES, to bring to life the model’s innovative features, the Honda campaign is led by a 60-second spot. Honda has launched...

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Stella Artois Makes Music to the Sound of Bittersweet

Olivia Pearce

August 4, 2016August 4, 2016

An extension of an ongoing branding campaign, Stella Artois has partnered with The Roots to launch the original song, Bittersweet. Stella Artois has forged a...