News Archives | World Branding Forum

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Grey North American has promoted Debby Reiner to CEO, a role which she will assume at the company’s flagship headquarters in New York. Grey North...

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Branding Featured News

British Airways Does The Big Easy with Nicole Scherzinger

Olivia Pearce

December 14, 2016December 14, 2016

British Airways has added Nicole Scherzinger and YolanDa Brown to its Mardi Gras VIP flight line-up which launches its New Orleans route. Nicole Scherzinger and...

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Featured Marketing News

L’Occitane Opens Doors to Manhattan Flagship Store

Deborah Joy Peter

December 14, 2016December 14, 2016

The L'Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format. Premium cosmetics giant, L'Occitane, known for...

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Burson-Marsteller Appoints Worldwide President

Anisha Kapoor

December 14, 2016December 14, 2016

Burson-Marsteller Global Public Affairs Practice Chair, Kevin Bell, has been promoted to Worldwide President, effective immediately. Burson-Marsteller has appointed Kevin Bell (pictured) to Worldwide President,...

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Twitter Launches Live Video Creation with Periscope

Thomas Ng

December 14, 2016December 14, 2016

A new offering powered by Periscope, anyone on Twitter can now create and tweet live video with the latest Android and iOS updates. Twitter has...

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Featured Marketing News Videos

Air New Zealand Launches Summer of Safety Campaign

Anisha Kapoor

December 13, 2016December 13, 2016

Air New Zealand has released an all-star safety ad. The Bay of Island's marketing group invested in the push to drive destination awareness. Air New Zealand...

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Advertising Featured News Videos

Dodge Drives Challenger GT with Television Debut

Joshua Hughes

December 13, 2016December 13, 2016

Dodge has unveiled its new high-performance Challenger GT with an ad push, for which the main element is a broadcast spot titled Russia. Dodge has...

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Branding Featured News

Don Julio Raises the Bar on 1942 Tequila Classic

Olivia Pearce

December 13, 2016December 13, 2016

In conjunction with the holiday season, Don Julio has added to its portfolio with the introduction of a new look 1942 tequila bottle. Don Julio...

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Featured Marketing News

Taco Bell Eyes European Expansion with Spanish Focus

Deborah Joy Peter

December 13, 2016December 13, 2016

Taco Bell looks to accelerate international growth with the upcoming expansion of the quick service brand further into the Spanish market. Mexican-inspired chain, Taco Bell,...

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Featured Marketing News Videos

Lagavulin Spreads Holiday Cheer with Nick Offerman

Deborah Joy Peter

December 12, 2016December 12, 2016

Lagavulin has teamed up with Nick Offerman for a New Year’s special, inviting revellers to party at home with its My Tales of Whisky series....

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Advertising Featured News

KFC Releases Special Album for Nashville Hot Chicken

Joshua Hughes

December 12, 2016December 12, 2016

Produced and performed by Fred Armisen, KFC has rolled out its Nashville Hot record to celebrate the brand’s Nashville Hot Chicken. KFC has released an...

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Branding Featured News

Hyatt Centric Adds Twelfth Hotel with Waikiki Debut

Olivia Pearce

December 12, 2016December 12, 2016

Travellers can now experience the new Hyatt Centric Waikiki Beach hotel which has just rolled into Hawaii to offer a luxury experience. Hyatt Centric has...